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Producing a Web Series: Building a Show From Page 1 to Final Cut

Posted by Yuri Baranovsky on Jan 26, 2012 in entertainment industry, film shoots, video, web series, writing

For those keeping very careful track of my life (mom, dad), you might know that Leap Year has received a second season. I’m going to blame not updating my blog to that, but it’s mostly that my blog is like a relationship I’ve gotten into that’s moving too fast: I put in a lot of work, then I get overwhelmed and try not to look at it while pretending everything is okay.

But I digress — I’m back, Leap Year is back, and this time around, I’m going to try really, really hard to take you through the process, from pre-production, to production (writing my blog during production? Good luck, me, I say, good luck), to post-production. I figure this will give you (mom, dad) some insight on what it takes to put together an online series.

I’ll keep these blogs short, so you don’t hate reading them and I don’t die writing them.

I’ll give you this chance to leave me any questions you might have about the process. I’d love to hear them and I’ll try to answer them as best I can. Remember, Leap Year is about people starting their own small business — it’s about how hard you have to work, to fight, to bleed for the thing you want to create. It’s very similar to not only my own production company (a small business), but to most of the people who read this blog. The goal, then, is to help and teach through my own experiences in this world.

So, again, question away, and stay tuned for my next blog, coming sooner than this one did, which will talk about the writing process for the show!

Thanks for reading, YuriBaranovskians (it’ll catch on)!

 
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Brand Me, Baby

Posted by Yuri Baranovsky on Sep 23, 2011 in entertainment industry, life, video, web series, writing

I recently had a conversation with a friend about defining our “brand.” The thought is both very wise and also makes me throw up a little in my face (I am the vomit brand!).

The reason for the vomit is that there’s this cult of personality thing that’s happening now. People are famous in their little group, people “brand” themselves on Twitter, Facebook, whatever, and in many cases, it feels both disingenuous and desperate. I am not a bottle of Pepsi, I am an artist (douchebag brand!) and my brand is good art (douchebag brand, deluxe size!).

In my case, my strong suit is, in my humble opinion, my writing. That said, I think Leap Year and Break a Leg are both very different — Break a Leg is silly, 30 Rock-esque, and Leap Year is drenched in delicious Sorkin-ey goodness. I love writing in both styles. Honestly, I’d love to write in many different genres — give me a super hero film, a zombie flick, a sci-fi movie — I’ll write them all, because I love writing. Do I have a specific style? I don’t know. When you watch Leap Year, can you tell it’s from the writers of Break a Leg? I’m not sure (self-doubt brand!).

My production company, Happy Little Guillotine Films, has made everything from 30 second spots, to full series. The series are significantly different from one another — we’ve done a full reality show for 7-11, we’ve done a hosted, sketch-ey show for 7-11, and we’ve done the other shows I named previously. Is our voice heard loudly in all of this work? I think so. But it’s hurt us in the past, too. Yes, on one hand people hire us because, I think we can do smart, funny comedy and we produce high quality content. But they’ve also not hired us because they think we’re unable to create anything else — and we can. Baby, we can make anything (Complete Confidence in My Ability Brand!)

Does a real artist need a brand? Did Neil Simon have a brand, or did he just write whatever he wanted and become Neil Simon? Is this something we, as writers, creators, whatevers, have to actively think about? Or should we just focus on making great things and make them as varied as possible. Is range really a bad thing? Does being spread out like an artsy prostitute hurt your ability to get hired if you’re more focused on a specific style?

I don’t know. What do you think?

Love,

So Many Questions Brand

 

 
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Length Really, Really Matters; And Other Suggestive Reasons Why the Web Show Should Be Longer

Posted by Yuri Baranovsky on Aug 15, 2011 in entertainment industry, video, web series, writing

I think we’re here. I think it’s time. I think we’ve grown up, tuned in, changed perceptions and revolutionized. I think it’s time for us, as viewers and creators, to be able to watch and make a web series that’s longer than 7 minutes.

Here’s the thing.

I think the short-form content thing is  a product of how this whole thing started, which is — before video hosting sites could support high-quality video and before people started watching actual television online. Then, it made sense. This was the YouTube stage,  when we had to get people’s attention and get them used to watching actual entertainment on their computer, and so, we started them off with a small dose (sketch comedy, kittens), then, when they were hooked, slowly increased their hit (Break a Leg, The Burg, Same Has 7 Friends, We Need Girlfriends, The Guild, etc.), and now… well, we’re in the same place.

For the last three years.

While people are watching more TV online, while Hulu is gaining popularity with a mainstream audience, we continue to make videos as if our viewership is still watching them through grain-filled goggles, as if their connections still can’t support high-quality video, as if every sign wasn’t pointing to web TV growing at crazy rates.

But Yuri, you say, stats show that people stop watching at around the 5-7 minute mark. This drives me a little batty. First of all, correlation does not mean causation. That is, just because people stop watching at the 5 minute mark, doesn’t mean that the reason they stop watching at the 5 minute mark is because they only have patience for five minute content on the internet. It could be that they don’t really like the series. Hell, it could be that the series is just plain ol’ bad.

If I had to bet a ruble, I would say that TV has the exact same issue. I’m sure people tune out at the 5-7 minute mark when they’re not into a show. TV is just as ADD as the Internet — why is clicking to another tab easier than pressing “up” on your remote control? Why do we keep insisting that it’s harder to get into our “style” of entertainment? It isn’t. Hell, if anything, it’s a little easier.

The other thing is — the sample size isn’t big enough to make such strong, blanket statements as “no one watches long-form content” because, frankly, there aren’t that many great shows.

Oh, it’s gotten MUCH better. I once wrote a blog about the death of the web series, using, admittedly, hyperbole to suggest that we needed much higher-quality content if we were to compete against TV and if this thing was to survive and flourish. I arrogantly think I was proven right after Bannen Way and a few other shows popped up, showing us that we seriously had to raise our game to actually get funded. And we did. Web shows are getting significantly better.

But, like with all entertainment, there’s a lot of bad in the good. The problem with allowing everyone who has a camera to make a show means that the majority of those shows won’t be very good. That’s just the nature of the beast, and that’s fine. The main issue is that it pollutes the sample size and gets people to say strong, generic statements like, “Nobody watches web shows that are longer than 7 minutes.”

All that aside, I think the short length hurts the growth of our industry. I think regular viewers see a 7 minute series and think, “Eh, it’s just a web show.” There’s a negative connotation there and I think, honestly, a mainstream audience that’s used to watching longer content on television would find it easier to watch something of a similar length online. It’s habitual. They’re used to stories being told in those lengths. Yes, those are limits made by TV because of ads, etc., but you know what? We’re still growing, and if we can use some of the habits formed by TV to get viewers to start watching independent content, then great. We can start pushing them out of their comfort zones when they’re hooked on our worlds.

I recently did a poll on Facebook and asked:  ”Would you be more inclined to watch a high-quality, extremely well-shot, -scripted, and -acted web series if it was longer (22 mins)? Or shorter (7 mins)?”

The majority of respondents said 22 minutes. A few even added “60 minutes” as an option. Only 8 chose the shorter version. This isn’t proof of anything — I’m not suggesting I’m a statistician by any means — but it does suggest that the average, mainstream viewer (which most of my friends are — there’s hardly a web show watcher among them) is ready for longer content online.

They just need someone to make them something good online.

I think we’ve all done amazing things with the current length constraints. I think people are getting good at it and I think we’re squeezing every ounce of story, character, plot and all else out of those minutes. I think we can still do better. I think we’ve still got to keep raising our game. But I do think that we’re ready to take our shows to the next level.

So, here’s what I think we should do.

To those creators who are venturing forth to create their own series on their own buck — here’s a challenge for you. Make a 22 minute series. Start changing perceptions. We need trailblazers and it ain’t easy being one, but, well, we need you. I know it’s hard. But for the people who ask us how we’ve managed to survive and make money in this space for over 7 years — we started by making a relatively good 22 minute series. I’m just saying.

To those creators who have a proven track record and budgets — start pitching longer content. We’re trying — I’m not sure if it’s working yet, but eventually someone will take a risk. The more established creators do it, the more the people with money will start listening — we ARE the professionals here, right? We’re the ones who gave birth to this space, let’s keep maturing it.

To the brands, agencies, agents, networks and everyone else who has money and is looking to make a splash on the market — I know it’s scary and I know this isn’t exactly the best time for it but, won’t somebody, anybody take a risk?

Our quality is there, our talent is there, our drive is there, so let’s stop giving ourselves time constraints and continue pushing that envelope.

I think we’re ready… and I’ m the guy who said the web series is dying.

 
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The 3rd Streamy Awards: The Most Important Thing for the Web Series Since Ever

Posted by Yuri Baranovsky on Aug 7, 2011 in entertainment industry, web series, writing

I started creating content for the Internet roughly six years ago — in Internet time, that means I’m a grizzled veteran, wounded from the many cuts of a completely bi-polar medium.

I’ve seen web shows live and die, I’ve seen the “next big thing” turn into the next “absolutely nothing,” I’ve watched as creators struggled for years and then suddenly struck gold. I’ve seen our budding little world gain media coverage and I’ve seen it grow at an unimaginable rate. I’ve lived through every theory, every analytic, every douchebag with a blog predict the future of the genre with absolute certainty and then get proven wrong a couple of months later. I’ve seen my own company grow at dramatic rates and I’ve eaten food bought by the penny that was earned by making a web show – a concept that seemed like happy magic unicorn land only a couple of years ago.

In short, I’ve seen a lot.

And I think the 3rd Streamy Awards are the most important thing for the web series since ever.

Potentially. Hyperbolically.

For those of you who haven’t heard the news: the Streamy Awards are back, and now they have a new partner: Dick Clark Productions. Which, if you don’t know them, is a small, Ma and Pa production company that produced tiny little award shows like the Golden Globes. The production company and the guys behind the Streamys hope the partnership will not only help the show reach a much, much bigger audience (with a potential TV deal, which I believe DCP is looking for) but also add legitimacy to a genre begging for it.

And the latter point is really the most important point. As far as we’ve come as a genre, we still have far to go. One of the main issues with getting a mainstream audience to watch web series is that the mainstream audience doesn’t trust web series.

You know when you tell someone that you make shows or movies, and that someone isn’t really privy to the business and isn’t really aware of your life, and their response to you saying that is something like: “Oh, I’d love to see your little show!” ..and they say it with that annoying lilt that implies you’re just adorable for owning a camera. That’s the kind of thing that’s hurting us. That’s the kind of thing that’s more prevalent than we realize, and that’s the kind of thing we need to desperately fight.

Right now, there are, in my humble opinion, several ways to fight it:

1. Much better web shows that can compete with TV, if not necessarily with production values than writing, story,acting,  etc.

2. Longer episodes (that’s another long bloggy rant that’s a-comin’).

3. Celebrities in the series.

4. An award show that’s worth a damn.

#4 might seem a little shallow. I know, I know, let the work speak for itself, etc. etc., sure. But this really help in two ways.

The first thing (I really like lists, don’t I?) is that it firmly suggests that the things made by independent creators are good enough to be nominated alongside professionals. Vlad and I were nominated as best writers and lost to Joss Whedon (I’m okay with that) and Mark Gantt and Jesse Warren won like every award last year (I was shocked that Mark won best supporting actress), and sure, the Bannen Way was funded by Sony, but these guys hustled and made this show with blood and sweat. They’re indie creators and they competed against pros and won. That’s important. It gets people to trust us. It stops people from thinking we’re making home movies and legitimizes our work.

The second thing is, without a doubt, shallow. But I think it’s kind of important.

Hollywood brings with it an intoxicating glamour. A lot of that was built on the shoulders of people like Marilyn Monroe, Frank Sinatra, Audrey Hepburn, and so on, but it’s there and people love it. There’s a reason there’s six hundred celebrity gossip magazines. People, for whatever reason, eat it up like delicious cake. As a genre, I feel we’ve followed a similar trajectory to television. Our silent films were the sketch-ey, short YouTube videos. Our talkies were the first few web shows that gave our genre life. Our color talkies are our scripted, funded web shows. I think our next step is to enter the public consciousness, to become part of pop culture, to, for lack of a better word, glamorous.

We all believe what we’re doing is the future of entertainment, surely there’s gotta be some glitz to that. We’ve got to get our own Hepburn’s and Sinatra’s, we’ve got to have parties that matter and award shows that the whole world wants to watch. Why? Because we’re in the business of entertainment and fame, and hate it or love it, we need it to keep succeeding and growing.

If it brings bigger budgets and, more importantly, bigger audiences, I’ll play. I’ll be Frank.

As it stands now, I think the Streamys have the best chance of raising our profiles both by showing the world we can compete with pros, but also by showing the world we’re not just kids with cameras, but beautiful, talented people who make amazing art. Shallow? A little. But if we weren’t, we wouldn’t be in make-up for an hour before we went on camera.

Yes, the Streamys were not good last year. Talking to those guys, they seem well aware that they made a mistake and are working hard on trying not to make it again. As I mentioned in the NewTeeVee article — they’re allowed a sophomore slump, and as prominent members of our world and, in general, extremely good and smart guys, we can give them another chance. God knows, we’ve all screwed up royally on things we’ve made — we can forgive them just like our viewers forgave us.

What I’m having trouble understanding is some of the extremely negative things coming out of some people’s mouths (or, I guess, fingers) about this. First of all, kudos to the Streamy guys for staying out of the mudslinging, I really applaud that. It’s classy and I hope they stick to it.

Secondly, really? This is a bad thing? Having a huge, television production company basically say: your genre is important, meaningful and can and will be on the same level as TV is bad…? Let’s not kid ourselves, here. As fun as circle jerking is, we need the world to get used to watching our shows, not the people in our community. The other festivals and award shows are great, but none of the same size or credibility as the Streamys. They have real potential to put us in the limelight, to say — hey, see those guys nominated? Yes, there are a lot of names you know from Film and Television — but those other nominees? They’re independent creators and they were good enough to compete with the likes of Paramount, NBC, whatever. That, that is an incredibly important thing to push the web show further.

For those of you who are saying this is going to be a celebrity love fest — there is that fear, yes. But frankly, if we want to be taken seriously, we should be able to compete with the big boys, right? So instead of being frightened and screaming about how unfair life is, we should grit our teeth, raise our game and loudly scream, bring it on, bitches.

To the Streamys guys: you know the stakes here. You’ve got a huge stage now, you’ve got a huge opportunity, in my opinion, to raise the profile of what we’re doing even higher. With Dick Clark Productions behind you, you can honestly be one of the best things that happened to this genre. But you have to nail it. That means: get some amazing writers on your staff. Writers who know this space, who live it, who breathe it, but who are writers. Not YouTubers, for the love of God, but actual, talented, TV-quality writers. Make every presenter hilarious. Show people that the web has talent. Nail this thing, and let’s hope it blows up the doors that are finally starting to inch open.

To the detractors: Criticism is good, it’ll push all involved to create something great. Jabs and insults are the weapons of idiots (see what I did there?) and none of you are idiots.  Criticize, sure, but be helpful. Support. Let’s get our heads out of our asses and realize that anything that gives credibility to what we do helps all of us.

So, let’s applaud the effort of the Tubefilter guys and let’s hope and pray that they don’t just do better than last year, but that they absolutely kill it. Let’s hope beyond hope that not only does it give a bit more credibility to our genre, but that it’ll make people want to be a PART of our genre. That the new wave of actors and writers will come to Hollywood to be in web series. That little boys will dream of being me and little girls will dream of being Mark Gantt.

Let’s show the world how good we’ve gotten, how funny we are, how talented, how outrageously attractive. Let’s get all glitzed up, win some awards, and get a little further in taking over the world.

 
4

Leap Year, Episode 9 – Fun Facts!

Posted by Yuri Baranovsky on Aug 2, 2011 in entertainment industry, film shoots, video, web series, writing

It’s that time again! Episode 9, “Kind of a Genius” is out and it guest stars one of my favorite people and improvisers, Mr. Dustin Toshiyuki as Glenn Cheeky.

Also, Guy Kawasaki himself guest stars.

What I’m saying is, it’s a really good episode.

So, without further ado, the video:

…and now, fun facts!

1. There are TWO references to Break a Leg in the first scene. The first one is a large wooden sign behind the armoire, that reads, “SWAMBLER CITY.” This is the name for an old abandoned cowboy town set that was used in the fake, in-world Break a Leg show, “Swamblers.” It’s also one of my favorite set pieces we’ve ever made.

The second reference is a little more blatant. Glenn Cheeky’s shirt reads, “Mint?” Dustin Toshiyuki’s character in Break a Leg was named, “Mint” with an ongoing joke of people questioning him every time he introduced himself. It went like this:

“I’m Mint.”

“Mint?”

“…like the ice cream.”

Or…

“…like the condition…”

Or..

“…like… the mint..?” (with a cut-away of the San Francisco Mint).

Just a little “thank you and keep watching our stuff” for our Break a Leg fans!

2. Glenn Cheeky is in part based on David Karp (founder of Tumblr) and in part on other very young, very successful business people. Dustin, of course, brought his own very unique and hilarious twist on it.

3. Bryn’s headphones have two skulls drawn on them. The drawings are done by one of the Producers and our editor, Dashiell Reinhardt, and is a little homage to one of my (and his) favorite games, Monkey Island. The skull vaguely looks like “Murray” the evil talking skull.

Furthermore, much of Bryn’s costume was made by Kristen Gallup of KrakenWhip Designs (www.etsy.com/shop/krakenwhip). Our wardrobe stylist, Daniela DiIorio found Kristen and she was great in giving Bryn’s goth look a much more unique, personal touch. All of the jewelry is Kristen’s too, my favorite necklace the one in this episode, which is a metal heart with a spike hanging next to it.

4. Dustin, Daniela and I have acted together since college. Dustin and I have been best friends since high school and the three of us performed in my very first one-act play, Courting 101 (now that it’s published, they’re even listed as “original cast” in the script book). I love acting with those two and I love writing for them — their timing is impeccable and even though we shot this well into the night, they still kept nailing every line.

5. The music in the second Glenn Cheeky scene is an old Finnish song called Ieva’s Polka.

This was a really popular Internet meme for a while and was also the intro song of Break a Leg. After Break a Leg got a bit bigger and we sold it to FOX Italy, we had our resident musicians (Vlad and Monica, as well as the great Hugo Martin and his crazy talented brother, Angus) recreate the song in their style.

So, this is the third Break a Leg reference in the episode. Why so many in this one? Because when you’ve got a genius improviser in Dustin Toshiyuki, who was one of the more beloved characters in Break a Leg, starring in this episode, you just have to throw in some extra references for the fans…

6. We knew that at some point, we were going to be filming with Guy Kawasaki. The thing we didn’t know was when. He is, after all, KIND of a busy guy.

We had finished shooting on, I think, a Tuesday, and got the call that Guy was available to film… on Wednesday. The thing is, the scene scheduled the next day (the one with Kim and Drew) had to be shot on Wednesday, as Kim was leaving to go back to LA (remember, we shot this in SF). Our challenge was: how do we get Guy into a scene with Jack and Scarlett, when the scene is actually supposed to take place in a park (or street – somewhere public).

I ran home after the shoot and re-wrote the scene to be what it is today. Credit our exhausted actors who had to re-memorize, and credit Guy for being absolutely amazing in letting us shoot at his house (which is beautiful and is littered with hockey pucks, which I love. There was also a train running behind it, and I’m going to just assume it was Guy’s personal train). Guy pretty much wore that smile during the entire shoot and was just obviously having a ton of fun filming with us.

The Jackie Chan line is Guy improvising, by the way, so once he’s done with this whole ruling the business world thing, he’s going to take over film.

7. The shot of the soccer ball flying over my shoulder and breaking the vase was an insert (shot a few days after the rest of the scene) and was not only my last scene, but also the last scene of the entire show.

8. I love the scene with Rachel and I in bed because I think it feels very… honest. Which is surprising, considering moments before Rachel said I wasn’t hip (and I politely reminded her that I did, in fact, know who Wale the Rapper was) which continues to hurt me, even now. My other favorite Rachel moment is the mysterious Minnesota accent that comes in on her last ‘adventure” line. Rachel is not, in fact, from Minnesota., but every single take had that accent, so we went with it because maybe RACHEL isn’t from Minnesota, but Lisa obviously is.

9. I really like the music in this episode. That’s it. Just sayin’.

10. Again, because we forgot to mention them in the credits like absolute jerks, I want to point out the fact that Ieva’s Polka (credits song and second scene with Glenn) was made by Vlad and Monica Baranovsky along with Hugo Martin and Angus Martin.

I remember watching when they recorded that, and it was a little magical seeing four incredibly talented musicians play like 10 different instruments to create their own version of an old Finnish song. Things like that make me love my job.

Hugo, by the way, has his own website where he makes a song a day. If you’re a web creator looking for some fantastic music, Hugo’s here for you.

That’s it! One more episode left! This is the time you guys should all start commenting and begging for Season 2!

Thanks for watching!

 

 
1

Hey.com’s Skyperview

Posted by Yuri Baranovsky on Jul 28, 2011 in entertainment industry, video, web series

Hi all — so last night I was interviewed by Mr. Dane Golden, of Hey.com on Skype. It was like being in the future, except I was way more pixelated and had clothes on.

Check out what we do, how we do it, and what we’re going to do in the near future. Plus, my brother calls in and does an exact impression of my voice.

Enjoy!

 
1

Leap Year, Episode 8 – Fun Facts!

Posted by Yuri Baranovsky on Jul 26, 2011 in entertainment industry, film shoots, video, web series, writing

I didn’t get a chance to do this for the other episodes, and maybe I’ll still, eventually, retroactively go back and do it, but for now I’ll try and do it for the final three.

First thing’s first, the episode:

And now, fun facts:

1. Julie and Drew have great chemistry and were visibly having a blast in their lawyer scenes. It was one of those scenes that, as you’re watching, you don’t want them to stop because you’re enjoying watching the thing too much. Julie was, as I mentioned in my previous blog, fantastic to work with. Very pro, very funny, and just fun to work with.
2. The lawyer’s name is Josiah Lanning. Josiah is a nod to Josiah Bartlett – the President in the West Wing, a series that inspires our writing heavily, especially in Leap Year. Lanning is, funny enough, Drew’s last name, which inspires us when we’re writing late at night and can’t think of a good last name for a character.

3. The photo over Drew’s shoulder, of a colorful Thailand street, is not only really, really cool, but was taken by our DP, Justin Morrison. It’s also hanging upstairs in the main character’s office (seen when Olivia is having her breakdown) – because, apparently, in the Leap Year world, that photo of Thailand is a must-have decoration.

4. The scene with Jack and Bryn is a location we used once before in Break a Leg. It is Chase Cougar’s house. Furthermore, there’s a jacket hanging behind Drew – this is the jacket he wore into “battle” in Break a Leg as Jimmy Scotch (watch the video of him not only sewing the jacket, but talking to Daniela (Olivia) in this completely insane Break a Leg, “Conversation”:  Hatman)

5. More than anything else in the world, our actors hated speed-talking through the video conferencing platform line. They all eventually got it, but not after they gave Vlad and I scornful looks.

6. Episode 7 is written by Vlad, Episode 8 is written by me – we split the two therapist episodes. Can’t tell the style difference? Sometimes we can’t either.

7. Wilson (Derek) is afraid of heights and that balcony is as rickety as it looks. The fall is a good 8-9 stories on to the hard, ground floor of an almost comically dark, noir-like alley.  He was a trooper and powered through – though, if I had to guess, I’d say his character’s frustrations are motivated directly by his  personal desire ot not want to plummet to his death.

8. My favorite scene of Rachel’s (Lisa) is the one with her and Drew. It’s short, but it’s got that fast back and forth banter and they both nail every comedic beat. Also, I enjoy the comedic affect of Rachel being 3 feet tall and Drew being like, 18 feet tall.

9. Yes, we actually were Wii Bowling. And yes, I’m pretty sure I totally killed Rachel in it.

That’s it for now! Stay tuned for more next week!

 

 
0

Leap Year – Fun Facts

Posted by Yuri Baranovsky on Jun 11, 2011 in entertainment industry, film shoots, video, web series, writing

Okay, I did that thing.

You know that thing that people do online? Which is start a blog, write actively in it, then completely stop? I did that thing. But, I kind of have a good reason, aside for laziness (though that’s a strong one). The reason is that, since February, I’ve been working non-stop on LEAP YEAR.

And now, now I’m going to tell you all about it. See? Aren’t I good blogger now?

Sponsored by Hiscox Insurance, LEAP YEAR is a branded series about five people starting their own, individual start-ups. There’s also a contest. And there’s also a baby.

I was going to do a thing where I was going to write about every episode, but the fact is that I missed the first couple of weeks because we were busy, and then I was behind, so I kept pushing it forward, and now it’s too late to do my master plan. So… damn.

What I’ll do instead, though,  is tell you some fun facts that from the last 6 episodes and hope to spur you to go watch them, rewatch them, share them with your friends, and then to comment all over them like some kind of crazy person.

Here we go! In no particular order:

1. Craig Bierko was amazing to work with. Watching him rehearse was a joy. He tried to squeeze every ounce of juice out of every single line. As he was rehearsing, he’d ad-lib something, taste it, try it out, and if it was particularly tasty, ask me to have some. After that, I’m pretty sure that Vlad and I, as writers,  made a rule to always, always taste Craig Bierko’s cookies. And I mean that in every weird way that it sounds.

He nailed every line, every joke. It was like an acting clinic watching him perform. After he did the first take, we called cut and everyone stood there for a second, letting his genius sink in. That’s with a page of dialogue. It’s unfair how talented he is.

I only hope that our charm and Chinese food lured him into further projects.

2. The majority of Leap Year was shot in San Francisco. Why? Because at the time, most of our team was in SF, and because filming in San Francisco is amazingly cheaper. We don’t need permits as cops never really care or even ask why we’re filming. Also, most locations don’t charge — they’re just thrilled to be part of film.

To give it the NYC look, as that’s where it takes place, we took a week to shoot a few exteriors (and interiors) in New York City.

3. Drew Lanning (Jack), Alexis Boozer (Bryn), Daniela DiIorio (Olivia) and I have acted together for over 6 years. Our crew has worked together for roughly the same amount of time. Wilson Cleveland (Derek, EP, creator of the series and the main man behind this crazy thing) said it best when he said we operate more like a theater company than anything else. I love that. Only the web show world and being ridiculously famous (Judd Apatow) lets you do things like that.

Plus, they’re all really talented, so that’s a big plus.

4. My brother and co-writer Vlad wrote, performed and recorded all the music with his wife, Monica Baranovsky. You can check out their stuff at: http://www.vladandmonica.com — and yes, you CAN hire them! My brother is also Bryn’s creepy, staring date in the party scene at the end of Episode 1 (my brother’s creepy acting face is renowned) and Monica is the girl who comes up to Olivia and Jack in the sushi restaurant, asking them to rate the food.

5. The Leap Year office was an amazing location. We were thrilled to rent it. So thrilled, that we didn’t realize how echo-ey it was until after we got in there before shooting. What, did we politely ask ourselves, the hell were we going to do? Moving blankets! SO MANY MOVING BLANKETS! We hung up wires from one end to the other and covered the ceiling with moving blankets. Furthermore, Dustin Toshiyuki, our sound man extraordinaire, got covers for the lav mics that specifically kill echo. It was a lifesavior and we managed to still get great sound and use the great set. If you want to know what those covers are called, let me know, I’ll have Dustin tell you.

6. We were ravaged by the plague during shooting. First, Justin (DP, Producer, and “Chase Cougar” in Episode 3) got sick a week before shooting. He was okay after a couple of days. But then we started shooting and it hit Daniela — she got better after a day. Then Drew Lanning got it. Then Dustin and I got it simultaneously and we got a delightful three day fever. After that, it really became the plague. It became bronchitis in Hillary Bergmann, our production manager, it literally infected all of Alexis Boozer’s face, and it stole Wilson Cleveland’s voice. Mark Gantt came to shoot for three days and left with it, bringing it back to LA where it killed 17,000 people (just a guess).

It was Satan.

We had to keep shooting, of course, because well — the show must go on and we had a schedule to maintain. I have to applaud the resilience of the cast and crew because, man, we kept it going and everyone was still great. Looking back through my feverish haze, I’m amazed at how phenomenal everyone kept being while carrying the seed of Lucifer in their bodies.

7. Hiscox is one of the best clients we’ve ever worked with. They wanted a good show. That was our main direction. We want a good show. Through production, through post, they have never, ever done anything that would hurt the quality of the series. If every client was like this, and every brand this daring, we’d be seeing a lot more well-funded, high-quality web series. It’s very cool to see them take the… oh god, I have to do it, it’s happening… take the leap.

8. Yes, that’s Alexis playing both characters in episode 6. We didn’t realize how good of a job Sarah Ashton (make-up) and Daniela DiIorio (also the wardrobe stylist) did with Alexis when we shot the episode. Furthermore, Alexis had to go and be crazy good and the result is that a surprising amount of people don’t realize that’s Bryn talking to Bryn. Also, a lot of people actually think she has a crush on me. She’s a really good actress.

9. There are multiple Break a Leg references throughout the episodes. The most notable? Chase Cougar in Episode 3. Break a Leg, for people who don’t know, was our first project and what got us to where we are. We love that show more than we love puppies and kittens wrestling one another.

10. Julie Warner was great as well. A professional, and just a blast to work with. Hopefully she comes around again!

11. Due to some schedule changes, we lost the original office location in the scene with Julie (today’s episode), so we had to scramble to find another spot. The location we had was a basement in a Yoga studio and had pretty much nothing in there. We also had around 3 hours to make it look good. Realizing the small room had no real good walls and felt claustrophobic, we came up with the smartest thing we’ve ever come up with in our entire lives: that “window” behind Julie? It’s the door to the room. Add some curtains, some lights, and voila — the office came alive. It’s now one of my favorite locations. Out of restrictions, genius is borne. Someone said that, probably, right?

12. Editing is done by the great Dashiell Reinhardt — also one of the Producers. Also, the guy with the beautiful girl-ish hair-do in the bathroom scene in Episode 2. He also did the special effects, intro, etc. Justin, who I mentioned earlier, is responsible for the look of the series as our DP. They’re stupid good. It makes me angry.

Let me finish this gushy blog up with a final gushy comment. I’m very proud of this show — I’m most proud of the cast and crew who despite crazy weather conditions, long hours and evil flu’s managed to create a really great product. I love you all and other really nice things.

That’s it for now! If you guys have any questions about anything, feel free to ask and I’ll follow this blog up with another one! Tune in to today’s episode (Episode 7), “Corporate Cupid” guest starring Julie Warner.

Thanks all! Hope you enjoy! Watch the show on Hulu or on the website and for the love of God, comment and tell us what you think!

Oh, let’s make this easy for you — Episode 7!

 
4

LoveMakers

Posted by Yuri Baranovsky on Feb 1, 2011 in entertainment industry, film shoots, video, web series, writing

So, you know how I keep mentioning that we’re trying to make a new show, and something about Mark Gantt, and things like that?

Well, now I have an explanation!

The show is called LoveMakers — it’s written by Vlad and I, and starring Mark Gantt (Bannen Way), and half the Break a Leg actors – Alexis Boozer, Daniela DiIorio, Drew Lanning, Flynn Kelleher and myself.

Right now, this is our baby, our passion project. We’re furiously (with great force and anger) pitching it to multiple places and feel great about it. Right now, the site is up and it has the promo as well as the basic pitch behind it.

We hope you like it! Check it out and tell us what you think! Also, most importantly, pass it on to EVERYONE!

Thanks all!

 
6

Company with Shannen Doherty

Posted by Yuri Baranovsky on Jan 28, 2011 in entertainment industry, web series, writing

As a writer, I’ve been lucky enough in my career to be able to almost always direct what I write.

From when I started writing theater in college, to Break a Leg, to everything in-between, I’ve almost always had full power over my scripts. It’s not because I have trouble relinquishing control — no that’s not true, I very much have trouble relinquishing control, but I don’t mind seeing what another director, another producer may do with my words.

This, by the way, is not recommended. As a writer, your job is to write and then let your baby out in the world so that others can help it grow, change, and hopefully become what you hoped it had the potential to become. Sometimes, it becomes a serial killer and you disown it. Sometimes, it becomes a beautiful ballerina (I don’t know why ballerina) and you are as proud as can be of it.

My point is, what I’m doing is wrong. But I’m going to do it anyway.

This is my overly long intro to an episode of a show I recently wrote. It was for Wilson Cleveland’s series that he was putting together called Series 7 — which, much like Neil Simon’s London Suite (a play and playwright that I love dearly), consists of several short stories that take place in the same hotel room.

Wilson asked me to write one for Shannen Doherty and himself — an opportunity I, of course, jumped at. What I came up with was “Company” — shown below — the story of a very lonely woman who, unable to cope, copes all over the concierge (which is less dirty than that sounded).

I had no part of the production — Mark Gantt directed it (and did a great job of it) and it was shot down in LA — I saw a cut of it when it was basically done and so, I literally had no part in it after I finished writing.

What do I think of it? I think it’s fantastic! It’s a bit sadder than I wrote it, it’s a bit more intense than I wrote it, but it’s interesting to hear my words come out of Shannen Doherty’s mouth. It was interesting to see an actress of her caliber take my words and change the cadence to match her own. I think she nails the monologues and I think that she nails the few joke lines as well. Wilson does a great job also — it was easier for to write for him, as I’ve done so before with Temp Life, but the man can deliver a joke, and that’s important in any script I write. Most importantly, he lets Shannon do what she does and reacts properly — all in all, they do really well together.

Anyway, my point is — to all you writers out there, you’re going to have bad experiences, I guarantee, but sometimes, just writing a world and then letting someone else put their hands all over it is the best way to learn about your own writing.

One question for people who watch it and who’ve watched other things I’ve written — does it still feel like something I wrote? Or is the style drastically different? I’m just curious.

Here’s the video!

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