I was doing a film shoot with Mr. Mark Gantt, recently — Mark, if you don’t know, is the producer, star, writer and I think assistant gaffer on The Bannen Way. The Bannen Way, if you don’t know, is a Sony-funded web series, feature film, action-drama-comedy, all-around good entertainment and, oh, now that I’m thinking about it, I’m pretty sure Mark was also a production assistant on Break a Leg, or something. I forget. I don’t talk to the crew.
Anyway, Mark, along with a few other Break a Leg actors (Alexis Boozer, Daniela DiIorio, Flynn Kelleher, Drew Lanning and myself) are all theoretically starring in a theoretic new series that is written by my brother Vlad and I and produced, as per usual, by him, me, Justin Morrison and Dashiell Reinhardt… you know, all of the same people who did Break a Leg and run Happy Little Guillotine Films.
Here’s my point. I’m talking to Mark about the web series community and I notice this odd feeling welling up inside of me. Part of it is attraction, because Mark looks like a rugged Tom Cruise after life really knocked him around, but the other part of it feels strangely like… bitterness.
Now, I’m not really sure where it comes from because I actually like everyone quite a bit in the community. Sure, I sometimes complain about them being guilty of over-pleasuring one another with their mouths, but I think there’s an amazing group of talented, innovative and unique entertainers who have been creating some fantastic stuff.
So, I wonder — why? Why the bitterness? And then I realized it.
When we started, online video was an in-between, a purgatory for filmmakers who hoped that a TV or film producer would accidentally stumble on their video while doing a sweeping search for porn, watch it, and then pay them millions to get it made. In other words, we all wanted to be the It’s Always Sunny in Philadelphia guys and the Internet was one way to get noticed but not the place where our shows would actually… survive.
Every moment of Break a Leg was a fight. We were the David against the no-budget, full-time job, no-real-way-to-make-money-like-this Goliath, who is way worse than the Biblical Goliath in that he comes with more poverty. And as we started getting more and more press and more and more attention, and people like NBC and CBS started calling, we had this feeling of… maybe..? Maybe?! MAYBE?!
…but no.
No one knew what to do with anyone online at that time. They still don’t. CBS Interactive called us because they wanted to fund a series for a very decent amount of money, and then in a week told us they didn’t, in fact, have that money (lost in their couch cushions or something). Other networks we talked to did a lot of, “Call us when you have something.” – “But we have a lot.” – “We have no money.” And for some bizarro reason, even though we were getting press in places like the Wall Street Journal and the LA Times, agents absolutely refused to acknowledge our existence (still do, in fact).
When Break a Leg ended, we were exhausted and a little jaded. Okay, a lot jaded. It took a good half a year to start up the optimism engines again, and then things started happening for us. This blog was a huge help (I know, I KNOW — I’ll write more in it!). Blip.tv was and is our main benefactor without whom we wouldn’t be anywhere. FOX Italy bought Break a Leg. And our branded entertainment campaigns started becoming bigger and bigger and culminated in the 7-Eleven Road Trip (again thanks to Blip.tv) – a new and different kind of branded entertainment beast.
In short, we’ve done well.
So, why the bitterness? Because, I now realize, somewhere in the corner of my brain, near the part that’s responsible for hitting on women, I still think — after all we’ve done,why aren’t we on TV? This is JUST the Internet.
(The reason it’s in that part of the brain, by the way, is because being on TV makes hitting on women way easier.)
And as I realized that, I also realized what our job is, now, as producers of this content. If I — someone whose career has been made by online entertainment — am still not used to the idea that this isn’t Purgatory but an actual place where entertainment can live, then people who have lived and breathed TV and Film — networks, agents, producers, ad agencies — surely can’t even fathom it.
So, what’s our job? Our job is to not pigeon-hole ourselves the way that people tend to pigeon-hole online content — i.e. only 5 minute videos work, only sketch comedy works, only catering to one loud niche audience works, etc. – but to see this as our playground and to try, desperately try, to show that not only can we, the new breed of entertainment, create fantastic, innovative content on-line (short form and long, experimental and just plain ol’ amazing), but we can also get that content to sell and make money.
Because, we’ve grown up, as a community — I was bitter of the way things were, but that’s not the way things are. We’re at a different stage of our evolution in entertainment, we can’t just be satisfied to make things and release them and say, hey, that was pretty good, right? We have to think like businessmen as well as artists, we have to show that not only can we make great stuff, we can also sell it.
And once we do that, that’s when we reach the next level. Where online entertainment truly competes with TV in every capacity.
As for me and my bitterness. We’ve resolved the conflict. It’s a simple thing to realize — my whole life I’ve hated doing what I was supposed to do in a particular path. I never wanted to write spec scripts, beg for an agent and then be someone’s writing assistant on a terrible show — I wanted to do it my way and this is what we’re doing. This is the genre in which we’re playing, where our successes and failures are solely dependent on our talent, hard-work, and ideas.
And you know what, bitterness? I’m starting to really like that.
(Okay, that’s it. More blogs to come — I swear, this time. I’ll be in Singapore all week next week and between the 18-hour flight and the fact that we’re doing a seminar on online entertainment and having dozens of meetings with producers/businesses in Singapore just has to be written about.)
So, if you’re wondering (which you may absolutely not be) why I’ve been seemingly absent from the world of bloggery, it’s because we’ve been busy putting together a new show called the 7-11 Road Trip Rally. The show is an online reality series that will have two teams of two race across the country from opposite coasts to the INDY 500 while doing challenges along the way and surviving on nothing but 7-Eleven food. Videos will be released daily (except on weekends) starting May 10th.
No, this isn’t like anything we’ve done before. And no, this won’t be like any reality show you’ve ever seen — and I don’t say that in that grand sort of way that means it’s going to change your life. I say that in that — we were hired to impart our own style into this show, which means that it’s going to be funny, smart and absolutely nothing like anything MTV has done.
The press release is below. The official trip starts on the 10th, but we’ll have goofy audition videos up every day until then. Oh, did I forget to mention, Break a Leg fans, that our very own Drew Lanning (Jimmy Scotch) is the host? Oh, yes he is and he’s almost as hilarious as he is in Break a Leg.
Watch, support, enjoy! Thanks! I’ll actually try and update often from the road and tell you how it’s going. Should be interesting.
7-Eleven® And Blip.tv Join Forces To Create The Branded Series ’7-Eleven Road Trip Rally’
World’s largest convenience retailer launches web-based reality series following two teams as they traverse the country, competing in daily challenges at local 7-Eleven stores
New York, NY (PRWEB) May 3, 2010 — Next-generation television network blip.tv and 7-Eleven, Inc., today announced the launch of 7-Eleven Road Trip Rally, a web-based reality series produced by blip.tv that will follow two teams as they drive across the country, purchasing all of their daily needs including food and gasoline exclusively at 7-Eleven® convenience stores and culminating at the Indianapolis Motor Speedway on May 28. New episodes of their adventures and challenges will air daily on 711RoadTrip.com, while 7-Eleven and partners, including Dr. Pepper, Planter’s, Nabisco, Oscar Mayer and Nestlé Pure Life, will promote the show through their own websites.
“The show provides a great opportunity to use the enthusiasm around auto racing and reality TV to reach fans and appeal to new customers on the web,” said Rita Bargerhuff, 7-Eleven’s chief marketing officer. “We knew the best way to get our point across would be through video. We’ve had great success with social media, so a web series made perfect sense. Blip.tv truly understands the distributed web and they’ve been invaluable throughout the development of this program.”
Customers and racing fans can follow each team’s progress, daily challenge competitions, and the comedic drama of a cross-country road trip not only on 711roadtrip.com, but also through 7-Eleven’s presence on Facebook and Twitter. Viewers will also be able to keep track of each team as all tweets will be geo-tagged and shared on an interactive map at 711RoadTrip.com.
Blip.tv will distribute the show to partner sites and platforms including iTunes, Yahoo! and AOL Video, TiVo, Sony Bravia, Verizon FiOS and the Roku Digital Video Player. The show’s final challenge will take place at Indy, where drivers Tony Kanaan and Danica Patrick from Andretti Autosport will announce the winners.
“7-Eleven is a brand that understands where its customers live and how to connect with them in an impactful way,” said Evan Gotlib, blip.tv’s vice president of advertising sales. “We have always been and will continue to remain focused on supporting and promoting quality, original web shows, and 7-Eleven Road Trip Rally is an exciting addition to the blip.tv lineup.”
San Francisco’s Happy Little Guillotine (HLG) Films is working with blip.tv and 7-Eleven to produce, film and edit all of the episodes airing on 7-Eleven Road Trip Rally. “It’s incredibly energizing to work with companies like 7-Eleven and blip.tv on this project,” said Yuri Baranovsky, one of the founders of HLG Films. “We’re independent show creators at HLG, first and foremost, and both companies allowed us to impart our expertise and our vision while working to create a great series. To me, this is the future of media; it’s branded content with purpose and high-entertainment value that will really draw in viewers.”
More than 44,000 independent show creators (from scripted sitcoms and dramas to news magazines and how-to shows) visit the blip.tv show creator dashboard every day to review their statistics, engage with their communities of viewers, tweak settings and release new episodes. Together these shows serve more than 85 million video views a month. Eighty-five percent of those video views are paired with targeted, direct-sold advertising from brands like PepsiCo, Chevrolet, Samsung, AT&T, Samsung and Scion.
A little while ago I wrote a post on patience. The idea was twofold — on one hand, I hate when people tell me to be patient and that, to succeed, waiting seems to be the key (by the way, patience does not equal inaction — you should be working daily on doing something that helps your career. Waiting patient on nothing doesn’t work quite as well). On the other hand, I must and am learning to enjoy the experience of trying to succeed because, as cheesy and irritatingly-8th-grade-English-Lit-poetry-paper as it sounds, it’s more about the journey and the adventure than actually getting there.
Except getting there would be pretty awesome too.
The last month or so we’ve (and my “we’ve” I mean my production company: Happy Little Guillotine Films) been trying desperately to get a big, big gig. It’s — you know in movies when the lawyer talks about getting that “big account” — well, this was the big account. Our competition was absolutely ridiculous — networks and companies seventeen times our size (we counted). The job would be a month long excursion, with easily over a month of pre-production and it would have a budget that is roughly 10,000% of Break a Leg.
In other words, there was absolutely no way we were getting it. We’ve had a lot of things pop up like this – a lot of maybe’s — and this was just another thing we had already mentally geared up to lose. We had two things that gave us a little bit of hope: the first, we made a video demo for the company to show them what the end result of the project may look like — which, and I say this with all the humility I can muster, we absolutely, positively rocked.
By the way, to all you fledgling production companies out there — this is the way to do it. The only way we can compete against the big guys is by being more agile than them. Throwing together full-scale video proposals instead of pitch sheets go a long way in selling our services and talents. Bigger companies can’t do this because they can’t even think about doing a video without paying their brain 50,000 dollars for the suggestion.
The second thing we had going for us is Blip.tv. I have to write a post called, “Ode to Blip.tv” because they’re easily one of the best companies around. Blip.tv is pertinent to this community. Hell, Blip.tv is one of the reasons this community is even here. This deal was through Blip, who we’ve been working with very closely in the past few months. They have a fantastic reputation and brilliant salespeople and between Blip and our talents, we had to trust that we were at least somewhat in the running.
As it turns out, patience actually kind of works. As it turns out, all the no’s do, eventually, lead to a yes — because, dear friends, we got the motherfucking deal!
It’s still hard to believe because, we’re so very used to saying, “Sigh, at least we were close…” or, “Sigh… it’s the adventure that blahblahblahs….” it was hard (and amazingly fun) to get a hold of my crew and be able to actually say, “We got the deal.”
Is it what we want to do with our film careers? Not necessarily. We want to make shows and movies and while this will be a show, it’s not quite the style of show that we’re used to. But that doesn’t matter. We love the challenge of it, we love the potential of it, and we think we can hit it out of the park.
So, wherever any of you live, whatever you’re doing, you all have to take a shot of something delicious and strongly alcoholic to celebrate with us. Okay? Okay.
I do find it funny, though. Even with this big job and the promise of future jobs coming in to match its scale, there’s still a small chance that nothing will happen after this. That we’ll make the money, do the job, and never work in film again because no one will ever hire us again. Is it likely? No. Can it happen? Sure. It’s a very weird career we’ve all gotten ourselves into.
But I digress — there’s a lesson in here somewhere, for me, for you, for anyone, and it’s — you know all those cliches that people tell you? They’re cliches because they’re right. Be patient, work hard, enjoy the journey and, the most important one, love what you’re doing more than anything else. Love what you’re doing enough to torture yourself to succeed in it, love it when you’re miserably failing and love it when you finally get some kind of break, love it in the morning, and in the afternoon, love it in the evening and down beneath the moon, love it until you can’t imagine doing anything else and then, only then, will you maybe, just maybe, get to where you want to be.
That’s right, boys and girls — it took us a while to announce it but, here it is:
Break a Leg has been licensed by FOX Italy for play on their internet, mobile and TV channels. At least, theoretically. We have yet to find out where exactly it’ll play, aside from their online space: www.floptv.tv — but we hope that when this is all said and done that our names will be as popular in Italy as… wine and “Tony.”
What does this mean for the show? Well, we hope it means a bigger audience. We hope it means massive success overseas. We hope it means FOX US will get horribly jealous and get us to make it or another show here in the States. But mostly it means the first season of Break a Leg will premiere in Italy, subtitled in Italian, sometime in the coming months.
I also think, at the sake of tooting my own horn (which makes the same sound a singing angel makes), that this is a great deal for web series as a whole. It gives networks a way to test how web series will do overseas with minimal risk and it lends even more credibility to our genre. You hear that, FOX US? Be hip, be cool, get Break a Leg on FOX now.
We’ve been lucky enough to get some press for the event and hope for more in the near future, so, here’s a few write-ups/videos about the story:
My main mode of professional contact is email. Sure, social gatherings are important and nothing quite beats the intimacy of getting a cup of coffee and/or vodka with someone to win them over. But that’s a luxury few can afford in a world where most people are far too busy to waste time doing silly things like sitting and drinking something.
Which means that for communication, email is king.
I recently (yesterday) accidentally sent an email invitation to “See My Photos on Facebook!” to hundreds of people who had ever received or sent an email to me. And while I pondered how many penis-related mailing lists I accidentally signed myself up for with that action, I stumbled upon the thought of how important email really is. And not just email itself but the art of the email.
There are hundreds of books that try and teach you to be charming, hilarious, attractive and socially capable — but none (and I say that with the full power of no research at my back) talk about how to be all those things over email. See, the thing with email is that, unlike meeting someone in person, people can completely ignore your emails. “Hey, want to meet for lunch?” you ask someone — and, in six months, they respond, “Sorry, just got this. Nope.”
Luckily, I’m a neurotic writer, email (there it goes again) fits my personality quite well. I have even arrogantly decided that, throughout the years, I’ve developed my email writing skills enough to declare myself a professional emailer.
Below is a list of tips that I have gone a long way in helping me further my career and, in the process, develop a few new friendships. So, without further ado, here we go…
Leave a Personality Hook
Emails should be professional, yes, but professionals get professional emails all the time. Hundreds of them. It’s dull and it means these people — who are, in fact, people and not corporate drones — have to be their boring, professional selves all day. Even in writing. Even in an art form. So, bring themselves out of themsselves — give them what I always (just thought of this) call, “the personality hook.”
Let’s say you’ve been introduced to someone who can theoretically help you. An agent, the head of a production company, someone you need in short. You send them a professional email, the body of which thanks them for their time, introduces you to them, and generally asks for whatever you were going to ask for. Here’s where the hook comes into play, are you ready? Are you taking notes? Are you rolling your eyes? Okay, good.
After your main paragraph, throw in one quick sentence that’s a very casual joke. It can be about the person who introduced you, it can be about… anything. Self-effacing, poking fun at the topic, whatever it is, just give them a little something. The key is that it should be a comment that begs for a response. An amusing question, perhaps, but it should lure them into biting.
They are the fish, you are the fisherman — what you’re doing is seeing what kind of bait they’re into.
The hope is this: once they read your email, they’ll not only respond to the body but make a joke back. Then, you’re in. What starts happening, if you’re good, funny and can pick up on their sense of humor, is that before you know it, your emails are less professional and more jokey. That seems backwards but it isn’t — people won’t help Random Guy Who Needs My Help as much as they’ll help Guy I Can Joke Around With.
I know this sounds absolutely ridiculous, mildly manipulative and kind of dumb, but in a world where we’re constantly answering emails, it’s how friendships are made. It’s how you can break someone out of their auto-response and get their personality involved.
Brevity is the Soul of Wit
You know who said that? God. No, that’s not true, it was Shakespeare — but it may as well have been God. Don’t expound. Don’t send a 30 page letter from the war. Just write what you need, keep it fast, keep it fun, keep it easy, and send it off. Trust me, you’ll be doing everyone a favor.
Don’t Write Like An Idiot
Remember all those lessons from school? Like how “u” actually has three letters in it? It’s time to use those. It doesn’t matter who you’re emailing, start getting in the habit of spelling correctly and using proper grammar. Sending a poorly written email to a higher-up is a lot like calling them a racial epitaph in person (it’s true), so take some time, proofread, and make sure you don’t write like an idiot.
This also helps for love letters, by the way. “I luv u” is all fine and dandy if you’re 14 and texting, but it’s no way to electronically please a lady.
Gmail, Gmail, Gmail
You know how getting to know someone is important? Gchat is just perfect for it. I love when I email someone I need to meet and they have Gmail. It’s the easiest thing to add them and, after some time, shoot them a quick comment on Gchat. If they bite, you start a conversation. You can really draw someone out, connect, and do the whole personality hook much quicker.
I loves me some Gmail.
Respond a Day Later
Sometimes, really busy people take an irritatingly long time to get back to you. Don’t rush in emailing them back — every email is a reminder to them that they have to get back to you. If you email them three reminders, you get really irritating. So, say they respond to you with, “We’ll get back to you in a couple of days!” Wait a day, maybe even two, and respond to them saying, “Great! Looking forward to it.” Or something in that vein. It’s a reminder camouflaged in a simple response.
Follow-Up, But Don’t Be a Douche
My “Don’t Be a Douch Rule” stretches out to not just email but every facet of life. Yes, follow-up after a week. Yes, check-in. No, don’t bother them. No, don’t expect a response. No, don’t be a douche about it. If they’re not responding, they’re not interested — give it a month, give it a couple of check-ins, if there’s nothing, well then, you don’t need them and they don’t need you.
Chill The Mailing List out
If I emailed you, it doesn’t mean I want to forever be on your mailing list. Please leave me alone, you’re becoming comparable to the guy that keeps talking about my “love hammer.”
Don’t Invite 500 of Them to Your Facebook
It struck me that while I did it by accident, I can see people doing this purposefully. It’s probably not worth it. Partly because it’s really annoying, and partly because you probably don’t want anyone who can maybe hire you in the future to see the photos of you with that prostitute that your friends thought would be totally funny to tag you in.
Finally, Don’t Be A Douche
I’d like to reiterate this. Don’t make friends so that those friends can help you. Don’t email people and play nice until you get ahead — let’s not continue to make the entertainment business a place of faux relationships and backstabbery. Don’t be a douche and good things will happen, really.
That’s all for my email tips. Feel free to add your own to the comments! I’d love to hear your own tips and tricks!
Posted by Yuri Baranovsky on Dec 24, 2009 in video, web series
I absolutely love this time of year.
You see, in the cold Communist stronghold where I was born — the USSR — we weren’t allowed to celebrate any kind of religious holiday. So, what they did was celebrate New Year exactly like you Christian-types celebrate Christmas — we had a New Year tree, Santa Claus (or, as we called him, “Grandfather Frost” — who had his assistant, Snow Girl, which was generally an excuse for a Russian girl to wear a short red miniskirt with white fuzzy trim), presents, songs — everything you guys have, without the messy Jesus thing.
And then we fled Kiev as Jewish refugees (we did! Take THAT, Communists!) came here, and continued to celebrate New Year up until I was 13 or 14. My mom would love getting a tree while my dad absolutely hated it. We’d be that family that would have the tree until July, until my dad got tired of it and threw it out the window.
Like I said, I loved the music, the coziness, the general warmth of it. Plus, since it was 6 days after Christmas, it was far cheaper to buy gifts.
At some point, my mom started reading more about Judaism and became very much into it — realizing that New Year was, in fact, Christmas, and that we were, in fact, more or less, celebrating a Christian holiday. So, we decided to move our festivities to September, for Rosh Hashanah (Jewish New Year… or Jew Year). But there is no tree, or Grandfather Frost, and we lose out on the warmth that Christmas with it brings.
Ironically, my dad now says how much he misses New Year.
I don’t mind the change — it seemed appropriate somehow. We weren’t really allowed to be Jews in the USSR, so it seems right to throw off the reminder of that oppression. Still, I love the season, I love the music and, thanks to my friends, I get to vicariously celebrate through them.
This unnecessary long post is leading to this: Happy Christmas, New Year or whatever else it is you celebrate. Be happy, be merry, be joyful and relax.
And, as my gift to you, I offer a video that we posted a while ago with two characters from Break a Leg: Tahko and Mint. Who happen to have a band, called: Mint’s Mint Condition Cover Band. Who happen to want to wish you a happy holidays.
The last few years have been a bizarro in-between world for me. On one hand, I’m not deeply embedded in the LA entertainment industry, I don’t get paid millions of dollars, I don’t go to seventeen lunches a day and I don’t drive a hovercar. On the other hand, I’ve met with several networks, I’ve been inside the sexy onyx black cave that is the NBC Universal Film offices, I’ve pitched show ideas and I’ve had thousands of meetings that went nowhere.
So, I’m in a funny in-between place. I’ve licked the pole that is… no, bad analogy. I’ve tasted the sweet juices (okay, better) of the show business nectarine but I have not devoured the…
I’m not rich and famous yet, is what I’m saying.
But I’ve learned a lot. I’ve done things I never imagined I would and I am slowly, slowly pushing through the solid iron wall of douche toward success. I hope. The lessons I’ve learned are the lessons of someone fighting, scratching, punching at that wall — of someone not from LA, of someone taking a unique approach to film and television, of someone who doesn’t have rich parents or connections.
Of someone like most of you.
And so, without further ado, the things I’ve learned…
Set Your Sights
What do you want to do? “I’m sort of interested in editing” is not the correct answer. You need to figure out what you’re good at and what you enjoy the most and pursue it. The key is to know your own strengths well enough to make a good decision.
I absolutely adore acting (as my dad says — “You’re a writer, but if someone offered you an acting part, you’d drop everything to do it” — and he’s right), I’ve done it for years and I yearn for it. I miss it when I don’t do it for a while and it was the reason I even went into this field.
I started as an artist. I’ve taken art classes since I was 6 or 7, I’ve drawn and painted, I was an old high school friend away from going to Academy of Art College and majoring in computer animation. I love art, it’s what I wanted to do since I was a kid.
I started writing in college — and while I’ve had a decent amount of, “hey you’re pretty good”-comments toward my art and acting, I could immediately tell that writing was where my skill was. Don’t get me wrong — I’d explode if I couldn’t write, it really is one of my favorite things to do. But it came late and happened to be the thing I was not only good at, but, I thought, competitive in. In other words, I think there are plenty of actors and artists who are far more talented than I am, but I think as a writer, I can compete with professionals — which isn’t to say I don’t have a whole, whole, whole lot to learn and get better.
So, I’m a writer — and because I seem to be pretty good at organizing and getting stuff done, I’m a producer. It’s what I’m good at, it’s what I think I have the best chance of breaking into the industry with, and it’s what I had the most luck with.
Find your strength, your best skill — we all want to be Spielberg and Al Pacino, but if you’re a fantastic editor, that’s your way in.
Then, when you’re in, Spielberg it up.
Listen to People, But Also Don’t
Since I was a kid, I’ve often been told that this is how you do things. That this is the way, that you go down this path if you want A and you go down this path if you want B. To clarify — my parents never told me that — it was just a lot of other people.
And I hated it. Because, when I stubbornly refused to listen, I started realizing that generally, everyone is wrong. People tell you what they know from their experiences, but you’re not these people and your experiences will be significantly different. To be fortune cookie about it, there isn’t one path to success, everyone carves their own way. Your lucky numbers are 29, 20, 33, 29, and 9.
To break in as a writer in LA, I was always told you have to: write two spec scripts, send them to an agent, wait 7 to 10 years before an agent returns your email or letter (with a response that says, “Send me your samples” — and then it’s another 7 to 10 years, BUT STAY IN THERE!) and then wait as he tries to get you a third show that matches your strengths. At which point, if you’re lucky and better than the billions of other writers out there, you get a staff writing position on Moesha and in 20 years get a chance to pitch a script that you head write.
Okay, so, maybe I’m exaggerating — but that’s how it always sounded to me. I decided from the beginning that I wasn’t going to do that, I’m far too impatient and it just.. it wasn’t the way I wanted to take. So, we made Break a Leg when no one except The Burg was making web shows and now I’m here. Which, by the way, when we were making Break a Leg, everyone said, YOUR EPISODES ARE TOO LONG, NO ONE WATCHES ANYTHING ABOVE 115 SECONDS (oh yes, they counted in seconds) — but we ignored them. Average length now? 8-12 minutes. Which was our length.
Eat it, People Who Ran What Are Now Failed Video Sites!
That said, completely ignoring what professionals say is silly too. It’s a careful line to tread. Personally, I try to listen to what everyone says and then mangle it into what works for me. It’s like learning film structure — once you’re an expert in what a script is supposed to feel like, you can start twisting it and turning it in your own unique way.
So, listen, learn, and then do it your way — it’s the only way to succeed past “meh” and achieve the great heights of, “hey!”
Don’t Be A Douche
I know that everyone seems like a douche when you’re in LA. And they are. But you know what I noticed? Almost everyone I met who was higher — for example, the NBC executives — were like the nicest people ever. They were friendly, funny, helpful, easy to talk to and felt like real humans.
This leads me to believe, perhaps wrongly, two things:
1. While you can succeed as a douche, you can also succeed as a good person. The latter’s ladder seems more enjoyable to climb.
2. That these people in charge who I met got there because they were good people. And, since one of them helps run the comedy department and NBC Universal and the other one is charged with finding talent for NBC Universal’s film department, I feel like if I follow in their nice footsteps I’ll eventually get a nice job.
Quick story: the last douchey ‘higher-up’ I talked to was someone important at HBO Interactive. Half the conversation was him talking in a very self-important voice about what he did and what he was in charge of — a month later they closed HBO Interactive.
Don’t be a douche, it’s just so much better that way.
Don’t Wait For People To Do It For You
That seems like fortune cookie wisdom also, but this is something I really learned in the last few years. With Break a Leg, we waited for the marketing company we worked with to do something, after Break a Leg we waited on our “sort of manager, mostly friend” to get us jobs — and while both helped, nothing started happening quite as much as when I started doing it myself.
The same goes for agents, managers, friends who promise you things — whatever. The way I see it? Anyone who wants to help is completely welcome to help — but you should be working your ass off trying to push yourself further. My most recent approach has been to really follow-up on any quick ideas I have (hey, I should email this guy, why not?) and throw everything I’ve got at the proverbial wall to see what proverbially sticks.
Since I decided to do that in June or so, we’ve gotten a network deal, four or five production jobs (with plenty more coming), a blog that people read and sometimes like (hi people!), and a new show in the works that I have really high hopes for. I’m not bragging, I’m really not (I’d have to have a bank account that didn’t make African children laugh to brag), I’m just saying — the hard work is slowly paying off. I hope.
So, stop waiting for everyone, just get it done.
Periodically Leave Your Artistic Circle
Here’s what I mean — LA is bizarro world. I’m not sure if people living in it understand that and just adapt, or they think it’s like that everywhere, but I promise you, it’s bizarro world. Likewise, the web community is bizarro in its own way. The problem with constantly being surrounded by the same artistic community is you get insulated from the real world. You start forgetting what real people like, what real people look for, how real people talk. Forget the fact that it affects how you view and portray the world as an artist (our job is to show the real world, not the bizarro land in which we all live), it also starts forcing you to take the same paths as everyone else. For example, everyone is making a 3 minute web show? I’ll make a 3 minute web show! Everyone is succeeding by doing X? I’ll do X!
It hampers ideas and creative thought. So take a step back, hang out with a few normies, and then see what that does for you.
Have a Sense of Humor
Especially about yourself, your work and what you do. As soon as you start taking yourself too seriously, you’ve started becoming the douche of which we spoke of earlier.
Help Others
Not because there’s a chance they’ll get famous and help you (but who knows?!) — but because of all the people who have helped you along the way. If you’ve had the bizarre experience of having fans follow your work — answer their questions, talk to them, talk to everyone, help anyone you can within the best of your abilities. I don’t mean to be San Francisco about it, but, good karma is like totally worth it, man.
Struggling in this business creates a very jungle, everyone-for-themselves environment and it’s very easy to be selfish. Very easy to help only when it helps you. Fight that urge, selflessness never killed anyone.
…unless you selflessly lose your life for someone… Just shut up and be nice.
Know Your Own Skill
It’s easy to be arrogant. It’s easy to doubt yourself. It’s easy to constantly evaluate yourself in one extreme or the other. That doesn’t help. If you can’t tell that your work is worse than other people’s and don’t try to get better, you’re not getting anywhere. If you’re too down on yourself to try and reach for the stars, the same goes for you.
Know your skill, but don’t, again, be a douche about it. Know what your truly capable of — only then can you actually get better.
Actually Talk To People
You remember what talking is like? It’s not waiting for them to finish so you can tell them about your movie idea. It’s not telling people about your successes while they struggle to stay away. It’s not even begging them to read your script. It’s actual, like, talking to people. Listen to what they say, respond in kind, show interest (and actually be interested) in their lives. Joke around, have fun, we’re all people here, we’re not just evil suits, flakey agents or insane artists — we’ve got similar motivations, similar struggles and we’re all worried that when we talk to people, they use their laser sight to note all of our imperfections.
So, just talk to people.
And don’t be a douche.
–
That, for now, is it! I’d love to hear all of the lessons you all have learned from your experiences! Share, please, please share!
To those of you who aren’t Jews — today is the first day of Channukah. You’ve heard of it before — it’s that one that lasts 8 days, has candles and is killing Christmas.
Anyway! In celebration of the first day, I have decided to post a video we did for Channukah a few years back that takes place in the Break a Leg world. This was a favorite among our fans at the time and one of our favorites as well. Ironically, it kind of fits the writing blog below (or at least the one about being a bad writer), so, check it out and happy candle-lighting!
Pass it on!
Oh, and by the way guys — feel free to follow me on Twitter (@YuriBaranovsky) — it’s where I update everyone about new blogs and try to be very funny about things in my life. Very, very funny.
So, you’ve bought all of your How-To books, you’ve structured your idea, you’ve consumed thousands of cups of coffee while busily writing your notes and now… now you have to write a script.
So, it’s probably time to give up.
The fact is, the hardest part about writing is the writing part. Anyone can lay out a strong structure for a script — but it takes talent, patience and a little bit of insanity to actually write something good.
It also takes time. You have to learn through trial and error, and you have to figure out what tricks work for you. I’ve been doing this whole writing thing for a while now, and while I don’t pretend to be any kind of writing guru, I am trying to get my writing guru license.
Which is why I have compiled a list of writing tips that I have known to be right and true. I have, because I am, like a writing Buddhist monk, humble, I have titled it simply: TheGreatest Scriptwriting Tips You Will Ever Read.
Here we go.
1.Write.A lot.
This one seems simple, but it isn’t — fact is, much like most art, you need to be in a mood to write and sometimes these moods are few and far apart. This, however, is no excuse.
You should write every single day – it can be the script you’re working on, it can be other scripts, it can even be fan fiction for your favorite romance novel (“She ran her fingers through his sensually curled chest hair…”) but you need to write at least a page a day. Why? Because writing is a lot like playing a sport. If you play every day, you’re going to get better, you’re going to have the rhythm and timing of the game become reflexive so you can play it at its highest level without thinking. Writing is similar. You want to get into a rhythm, a frame of mind, you want your brain to be ready to open the creative gates and let the writing flow.
So write, write, and write again — it’s what writers do.
2.Don’t Edit Yourself.
I mean this in two very important ways.
The first: It’s very easy to imagine your mother or father watching the production of your script and recoiling in terror at the sexual innuendo and nude scenes that you’ve stuffed in there for plot development (and to see your actors naked). It’s even easier to imagine your friends all hating you when they recognize your characters’ odd ticks as being their own — but don’t. In fact, stop caring right now. Art can’t be censored, and if what you’re writing is good you have to be faithful to the work and ignore the consequences of it. Frankly, if you want to be a writer, the work is what’s important, and once the work is finished, then you can deal with your parents asking you why it was necessary to title your script, ThePenis.
The second: My brother is a great writer — but it can take him a week to write two pages because he tries to craft the perfect script page by page by page. A lot of good writers do that, and it not only kills any love you have for the idea, it also is about as fun as chewing out your own veins. Finish your script then edit. Life is so much easier when you’ve got a beginning, middle and end. It can be awful, it can be the worst thing you’ve ever read — but you’ve got something to work with and it’s much easier to mold awful into amazing when you at least have awful.
As I would say if I was a sassy black woman — baby, if you start with nothin’, you ain’t gonna have nothin’ to work with.
So finish, then mold.
3. Torture Your Characters.
A script is the time in a character’s life when something extraordinary happens. It’s the part in their life when they say, “Everything was normal until…” A script is also a time in a character’s life where they learn something, something that changes everything. How do you do this? You torture the hell out of your characters. As long as it matches your plot and idea, there’s no limit to the awful things that you can’t have happen to them. Beat them down, beat them until they’re lost, beat them until they’ve given up, beat them until every decision they make is about life or death (either literally or just to them) — beat them until they are forced to grow and change and struggle and finally, in the end, grow to a point where they can defeat Darth Vader.
4.Find a Writing Space.
Every writing book mentions this and I used to think it was one of those silly suggestions that they all have, like, “Write a note to yourself saying how proud you are of your own script!” …but finding a writing space is really good advice. I write best when it’s raining, jazz is playing and I have a cup of coffee sitting proudly in my Break a Leg mug. I also write well in coffee shops, but they have to be a particular kind of coffee shop — brick walls, good music, a generally cozy feeling. I learned to write from Neil Simon, Woody Allen, Mel Brooks, et cetera — so, that might be the reason why my brain begs me to recreate New York in the winter time for the perfect writing environment.
Whatever space makes you feel writer-ey try to recreate it. It seems like fluff advice, but it makes a huge difference. It’s like you’re giving your brain a comfortable therapist chair where it can safely tell you all of its crazy.
5.Don’t Be Afraid to Kill Your Babies.
This isn’t so much writing advice as it is an important life lesson… kill your babies.
Hear me out.
When I wrote my first full-length play, I put it up at my college and my drama teacher (not Carla Zilbersmith, but a gruff, old man who everyone worshipped but who I thought was a terrible, terrible director) gave me the only good piece of advice he ever gave: “Don’t be afraid to kill your babies.” Just smash their skulls against a rock.
What he meant was, don’t fall in love with your jokes, your precious moments, your plot points — anything (at least I assume that’s what he meant, he could’ve just thought I’d have ugly babies). I’ve found myself thinking of ways to wrap my script around a single scene that I love — only to find out that the script was in fact far stronger when that scene was cut. I’ve written around jokes because I thought they were too brilliant to get rid of. I’ve stuck with a plot point because I thought it was perfect only to realize that, in the end, it was the main problem with the script. Every time I have stubbornly fallen in love with a piece of my own writing at the sake of the rest of the story, I’ve been shown the error of my ways. Namely, the script is far weaker because of it.
Just remember: There’s no joke that is too funny to cut. There’s no moment too good that you can’t find a better one. There’s no line too powerful that it’s worth hurting your script for.
Kill your babies.
6. When Creativity Fails, Get Life’s Help.
Life tends to be way more interesting than art — if your brain freezes, look at life for help. Read stories, talk to friends, randomly Wikipedia things, go out and watch people. Let your brain wander and look for motivation and ideas in life — it is, after all, your muse.
7. Talk it Out.
If you’re stuck, talk to someone you trust about the script. I tend to go to my brother when I’m stuck on a script point — there are very few things that he and I can’t brainstorm through. Sometimes, you get stuck in your own brain and it becomes increasingly hard to solve a problem in there. Talk it out. Even if it’s telling people who could care less — it might get your brain working. I find homeless people are perfect for this — they’ll tell you about ‘Nam, you tell them that you’re not sure how to get the two lovers together, and somewhere in the middle, you’ll both figure out the answer to your questions. Which will generally be, “We need more crack.”
8. Know When To Give Up.
You should never give up… on writing. But, sometimes, your idea is just… well, bad. You think it’s great, you think that it’s going to change the world and you’ve already imagined the flock of women/men surrounding your limo, begging for you to sign their breast/testicle — but, somewhere in the middle you may realize that, no… your idea is just terrible.
Don’t give up immediately of course. Write different drafts, show it around, try and change what you’re writing, shake up the story, whatever. Try everything. But in the end, if nothing works — stop. Just… stop.
There are bad ideas. Not all art is art, some art is garbage (and not in that artistic way that people use garbage). So, trash the idea and start over. Perhaps, the genius moments in this script will be even better if used in a new idea, a new concept, a new page. Or maybe not.
If you’ve learned how to kill your babies, you should also learn to drown your full-sized children.
But don’t actually do any of that because it would be murder and stuff.
9. Don’t Edit Forever, Know When To End.
Because brevity is the soul of wit, because you can tinker with a script forever, because it’s only appropriate that I end this article with this simple idea:
Know when to end.
Fin.
Blackout.
Fade Out.
Whatever.
(…if you have any questions, email me or leave a comment, I’ll gladly answer!)
So, I swear, I’ll have a post that isn’t a video or a non-sensical rant really, really soon. I’m working on a few but we’ve been busy with some actual paid gigs and I’ve been running around trying to get everything done.
Not that I put you, my dear readers, last on my list of priorities, it’s just that I put you, my dear readers, last on my list of priorities. I joke, I joke — I mostly love each and every one of you. I just don’t have any time, never any time!
That aside — Temp Life, the show I wrote along with Wilson Cleveland, has released the first two episodes of its latest season run.
So, without further ado, here it is:
and..
There’s a line in one of the videos (I won’t tell you what) — that’s almost directly from Break a Leg. Who can find it?
I was doing a film shoot with Mr. Mark Gantt, recently — Mark, if you don’t know, is the producer, star, writer and I think assistant gaffer on The Bannen Way. The Bannen Way, if you don’t know, is a Sony-funded web series, feature film, action-drama-comedy, all-around good entertainment and, oh, now that I’m thinking about it, I’m pretty sure Mark was also a production assistant on Break a Leg, or something. I forget. I don’t talk to the crew.
My main mode of professional contact is email. Sure, social gatherings are important and nothing quite beats the intimacy of getting a cup of coffee and/or vodka with someone to win them over. But that’s a luxury few can afford in a world where most people are far too busy to waste time doing silly things like sitting and drinking something.
The last few years have been a bizarro in-between world for me. On one hand, I’m not deeply embedded in the LA entertainment industry, I don’t get paid millions of dollars, I don’t go to seventeen lunches a day and I don’t drive a hovercar. On the other hand, I’ve met with several networks, I’ve been inside the sexy onyx black cave that is the NBC Universal Film offices, I’ve pitched show ideas and I’ve had thousands of meetings that went nowhere.
So, you’ve bought all of your How-To books, you’ve structured your idea, you’ve consumed thousands of cups of coffee while busily writing your notes and now… now you have to write a script.