I’m packing up for Singapore (leaving tomorrow for a fun 19 hour flight that stops over in South Korea — where I will attempt, for that hour, to solve the conflict over there) so not much of a blog for today, however…

Miss Daisy Whitney, a prominent voice in this whole online deal did an interview with me at the LATV Festival about the 7-Eleven Road Trip and some of the international deals we’ve done of late.

Daisy, by the way, is one of the coolest people around and has impeccable tastes in scarves.

Video is here:

Daisy’s article is here:
http://www.huffingtonpost.com/daisy-whitney/giant-convenience-store-c_b_657011.html

and, if you’d like another place to read it, here:

http://www.beet.tv/2010/07/yuri-road-racehttpnewteeveecom20100503blip-does-it-all-for-branded-7-eleven-racing-series.html

Bon voyage! Or as they say in Singapore — Hey, you’re not allowed to chew gum here, to the caning facility with you!

Anyway, Mark, along with a few other Break a Leg actors (Alexis Boozer, Daniela DiIorio, Flynn Kelleher, Drew Lanning and myself) are all theoretically starring in a theoretic new series that is written by my brother Vlad and I and produced, as per usual, by him, me, Justin Morrison and Dashiell Reinhardt… you know, all of the same people who did Break a Leg and run Happy Little Guillotine Films.

Here’s my point. I’m talking to Mark about the web series community and I notice this odd feeling welling up inside of me. Part of it is attraction, because Mark looks like a rugged Tom Cruise after life really knocked him around, but the other part of it feels strangely like… bitterness.

Now, I’m not really sure where it comes from because I actually like everyone quite a bit in the community. Sure, I sometimes complain about them being guilty of over-pleasuring one another with their mouths, but I think there’s an amazing group of talented, innovative and unique entertainers who have been creating some fantastic stuff.

So, I wonder — why? Why the bitterness? And then I realized it.

When we started, online video was an in-between, a purgatory for filmmakers who hoped that a TV or film producer would accidentally stumble on their video while doing a sweeping search for porn, watch it, and then pay them millions to get it made. In other words, we all wanted to be the It’s Always Sunny in Philadelphia guys and the Internet was one way to get noticed but not the place where our shows would actually… survive.

Every moment of Break a Leg was a fight. We were the David against the no-budget, full-time job, no-real-way-to-make-money-like-this Goliath, who is way worse than the Biblical Goliath in that he comes with more poverty. And as we started getting more and more press and more and more attention, and people like NBC and CBS started calling, we had this feeling of… maybe..? Maybe?! MAYBE?!

…but no.

No one knew what to do with anyone online at that time. They still don’t. CBS Interactive called us because they wanted to fund a series for a very decent amount of money, and then in a week told us they didn’t, in fact, have that money (lost in their couch cushions or something). Other networks we talked to did a lot of, “Call us when you have something.” – “But we have a lot.” – “We have no money.” And for some bizarro reason, even though we were getting press in places like the Wall Street Journal and the LA Times, agents absolutely refused to acknowledge our existence (still do, in fact).

When Break a Leg ended, we were exhausted and a little jaded. Okay, a lot jaded. It took a good half a year to start up the optimism engines again, and then things started happening for us. This blog was a huge help (I know, I KNOW — I’ll write more in it!). Blip.tv was and is our main benefactor without whom we wouldn’t be anywhere. FOX Italy bought Break a Leg. And our branded entertainment campaigns started becoming bigger and bigger and culminated in the 7-Eleven Road Trip (again thanks to Blip.tv) – a new and different kind of branded entertainment beast.

In short, we’ve done well.

So, why the bitterness? Because, I now realize,  somewhere in the corner of my brain, near the part that’s responsible for hitting on women, I still think — after all we’ve done, why aren’t we on TV? This is JUST the Internet.

(The reason it’s in that part of the brain, by the way, is because being on TV makes hitting on women way easier.)

And as I realized that, I also realized what our job is, now, as producers of this content. If I — someone whose career has been made by online entertainment — am still not used to the idea that this isn’t Purgatory but an actual place where entertainment can live, then people who have lived and breathed TV and Film — networks, agents, producers, ad agencies — surely can’t even fathom it.

So, what’s our job? Our job is to not pigeon-hole ourselves the way that people tend to pigeon-hole online content — i.e. only 5 minute videos work, only sketch comedy works, only catering to one loud niche audience works, etc. – but to see this as our playground and to try, desperately try, to show that not only can we, the new breed of entertainment, create fantastic, innovative content on-line (short form and long, experimental and just plain ol’ amazing), but we can also get that content to sell and make money.

Because, we’ve grown up, as a community — I was bitter of the way things were, but that’s not the way things are. We’re at a different stage of our evolution in entertainment, we can’t just be satisfied to make things and release them and say, hey, that was pretty good, right? We have to think like businessmen as well as artists, we have to show that not only can we make great stuff, we can also sell it.

And once we do that, that’s when we reach the next level. Where online entertainment truly competes with TV in every capacity.

As for me and my bitterness. We’ve resolved the conflict. It’s a simple thing to realize — my whole life I’ve hated doing what I was supposed to do in a particular path. I never wanted to write spec scripts, beg for an agent and then be someone’s writing assistant on a terrible show — I wanted to do it my way and this is what we’re doing. This is the genre in which we’re playing, where  our successes and failures are solely dependent on our talent, hard-work, and ideas.

And you know what, bitterness? I’m starting to really like that.

(Okay, that’s it. More blogs to come — I swear, this time. I’ll be in Singapore all week next week and between the 18-hour flight and the fact that we’re doing a seminar on online entertainment and having dozens of meetings with producers/businesses in Singapore just has to be written about.)

No, this isn’t like anything we’ve done before. And no, this won’t be like any reality show you’ve ever seen — and I don’t say that in that grand sort of way that means it’s going to change your life. I say that in that — we were hired to impart our own style into this show, which means that it’s going to be funny, smart and absolutely nothing like anything MTV has done.

The press release is below. The official trip starts on the 10th, but we’ll have goofy audition videos up every day until then. Oh, did I forget to mention, Break a Leg fans, that our very own Drew Lanning (Jimmy Scotch) is the host? Oh, yes he is and he’s almost as hilarious as he is in Break a Leg.

Watch, support, enjoy! Thanks! I’ll actually try and update often from the road and tell you how it’s going. Should be interesting.

First: New York Times article on the show.

Second:

PRESS RELEASE:

7-Eleven® And Blip.tv Join Forces To Create The Branded Series ’7-Eleven Road Trip Rally’

World’s largest convenience retailer launches web-based reality series following two teams as they traverse the country, competing in daily challenges at local 7-Eleven stores

New York, NY (PRWEB) May 3, 2010 — Next-generation television network blip.tv and 7-Eleven, Inc., today announced the launch of 7-Eleven Road Trip Rally, a web-based reality series produced by blip.tv that will follow two teams as they drive across the country, purchasing all of their daily needs including food and gasoline exclusively at 7-Eleven® convenience stores and culminating at the Indianapolis Motor Speedway on May 28. New episodes of their adventures and challenges will air daily on 711RoadTrip.com, while 7-Eleven and partners, including Dr. Pepper, Planter’s, Nabisco, Oscar Mayer and Nestlé Pure Life, will promote the show through their own websites.

“The show provides a great opportunity to use the enthusiasm around auto racing and reality TV to reach fans and appeal to new customers on the web,” said Rita Bargerhuff, 7-Eleven’s chief marketing officer. “We knew the best way to get our point across would be through video. We’ve had great success with social media, so a web series made perfect sense. Blip.tv truly understands the distributed web and they’ve been invaluable throughout the development of this program.”

Customers and racing fans can follow each team’s progress, daily challenge competitions, and the comedic drama of a cross-country road trip not only on 711roadtrip.com, but also through 7-Eleven’s presence on Facebook and Twitter. Viewers will also be able to keep track of each team as all tweets will be geo-tagged and shared on an interactive map at 711RoadTrip.com.

Blip.tv will distribute the show to partner sites and platforms including iTunes, Yahoo! and AOL Video, TiVo, Sony Bravia, Verizon FiOS and the Roku Digital Video Player. The show’s final challenge will take place at Indy, where drivers Tony Kanaan and Danica Patrick from Andretti Autosport will announce the winners.

“7-Eleven is a brand that understands where its customers live and how to connect with them in an impactful way,” said Evan Gotlib, blip.tv’s vice president of advertising sales. “We have always been and will continue to remain focused on supporting and promoting quality, original web shows, and 7-Eleven Road Trip Rally is an exciting addition to the blip.tv lineup.”

San Francisco’s Happy Little Guillotine (HLG) Films is working with blip.tv and 7-Eleven to produce, film and edit all of the episodes airing on 7-Eleven Road Trip Rally. “It’s incredibly energizing to work with companies like 7-Eleven and blip.tv on this project,” said Yuri Baranovsky, one of the founders of HLG Films. “We’re independent show creators at HLG, first and foremost, and both companies allowed us to impart our expertise and our vision while working to create a great series. To me, this is the future of media; it’s branded content with purpose and high-entertainment value that will really draw in viewers.”

More than 44,000 independent show creators (from scripted sitcoms and dramas to news magazines and how-to shows) visit the blip.tv show creator dashboard every day to review their statistics, engage with their communities of viewers, tweak settings and release new episodes. Together these shows serve more than 85 million video views a month. Eighty-five percent of those video views are paired with targeted, direct-sold advertising from brands like PepsiCo, Chevrolet, Samsung, AT&T, Samsung and Scion.

So, I may or may not have mentioned that a couple of weeks ago we got a great gig shooting 3 short online commercials for Samsung.

Through Blip.tv, we pitched our ideas to the company — who wanted a super hero theme — wrote up the scripts, and shot this over a weekend (give or take a day of pick-up shots). The videos were originally going to be 30 seconds but, I may have had a bit of fun with the script and they ended up being a little over a minute — for the best, I think.

The end result ended up being less of a 30 second TV-esque spot and more of a three episode arc of a short, very, very branded show. It makes me think that maybe, just maybe, we’ve stumbled upon what commercials are going to look like in a few years  – actual entertaining bits of content, and not just bland advertising.

So, you know, we’re like the future and stuff.

Anyway! Let me know if you have any questions about the videos at all — how we shot them, how we wrote them, whatever — I’ll do my best to answer everything to the best of my very tired abilities.

Here we go:

Episode 1, Jumps Slightly Higher Than Average Girl

Episode 2, Kidnapped!

Episode 3, LowTeknia

Except getting there would be pretty awesome too.

The last month or so we’ve (and my “we’ve” I mean my production company: Happy Little Guillotine Films) been trying desperately to get a big, big gig. It’s — you know in movies when the lawyer talks about getting that “big account” — well, this was the big account. Our competition was absolutely ridiculous — networks and companies seventeen times our size (we counted). The job would be a month long excursion, with easily over a month of pre-production and it would have a budget that is roughly 10,000% of Break a Leg.

In other words, there was absolutely no way we were getting it. We’ve had a lot of things pop up like this – a lot of maybe’s — and this was just another thing we had already mentally geared up to lose. We had two things that gave us a little bit of hope: the first, we made a video demo for the company to show them what the end result of the project may look like — which, and I say this with all the humility I can muster, we absolutely, positively rocked.

By the way, to all you fledgling production companies out there — this is the way to do it. The only way we can compete against the big guys is by being more agile than them. Throwing together full-scale video proposals instead of pitch sheets go a long way in selling our services and talents. Bigger companies can’t do this because they can’t even think about doing a video without paying their brain 50,000 dollars for the suggestion.

The second thing we had going for us is Blip.tv. I have to write a post called, “Ode to Blip.tv” because they’re easily one of the best companies around. Blip.tv is pertinent to this community. Hell, Blip.tv is one of the reasons this community is even here. This deal was through Blip, who we’ve been working with very closely in the past few months. They have a fantastic reputation and brilliant salespeople and between Blip and our talents, we had to trust that we were at least somewhat in the running.

As it turns out, patience actually kind of works. As it turns out, all the no’s do, eventually, lead to a yes — because, dear friends, we got the motherfucking deal!

It’s still hard to believe because, we’re so very used to saying, “Sigh, at least we were close…” or, “Sigh… it’s the adventure that blahblahblahs….” it was hard (and amazingly fun) to get a hold of my crew and be able to actually say, “We got the deal.”

Is it what we want to do with our film careers? Not necessarily. We want to make shows and movies and while this will be a show, it’s not quite the style of show that we’re used to. But that doesn’t matter. We love the challenge of it, we love the potential of it, and we think we can hit it out of the park.

So, wherever any of you live, whatever you’re doing, you all have to take a shot of something delicious and strongly alcoholic to celebrate with us. Okay? Okay.

I do find it funny, though. Even with this big job and the promise of future jobs coming in to match its scale, there’s still a small chance that nothing will happen after this. That we’ll make the money, do the job, and never work in film again because no one will ever hire us again. Is it likely? No. Can it happen? Sure. It’s a very weird career we’ve all gotten ourselves into.

But I digress — there’s a lesson in here somewhere, for me, for you, for anyone, and it’s — you know all those cliches that people tell you? They’re cliches because they’re right. Be patient, work hard, enjoy the journey and, the most important one, love what you’re doing more than anything else. Love what you’re doing enough to torture yourself to succeed in it, love it when you’re miserably failing and love it when you finally get some kind of break, love it in the morning, and in the afternoon, love it in the evening and down beneath the moon, love it until you can’t imagine doing anything else and then, only then, will you maybe, just maybe, get to where you want to be.

Now back to editing!

That’s right, boys and girls — it took us a while to announce it but, here it is:

Break a Leg has been licensed by FOX Italy for play on their internet, mobile and TV channels. At least, theoretically. We have yet to find out where exactly it’ll play, aside from their online space: www.floptv.tv — but we hope that when this is all said and done that our names will be as popular in Italy as… wine and “Tony.”

What does this mean for the show? Well, we hope it means a bigger audience. We hope it means massive success overseas. We hope it means FOX US will get horribly jealous and get us to make it or another show here in the States. But mostly it means the first season of Break a Leg will premiere in Italy, subtitled in Italian, sometime in the coming months.

I also think, at the sake of tooting my own horn (which makes the same sound a singing angel makes), that this is a great deal for web series as a whole. It gives networks a way to test how web series will do overseas with minimal risk and it lends even more credibility to our genre. You hear that, FOX US? Be hip, be cool, get Break a Leg on FOX now.

We’ve been lucky enough to get some press for the event and hope for more in the near future, so, here’s a few write-ups/videos about the story:

1. http://www.examiner.com/examiner/x-15568-SF-Film-Industry-Examiner~y2010m2d23-SFbased-producers-score-landmark-webtoTV-deal

2. http://www.webseriesnetwork.com/profiles/blogs/acclaimed-web-series-break-a

3.

…more to come!

Which means that for communication, email is king.

I recently (yesterday) accidentally sent an email invitation to “See My Photos on Facebook!” to hundreds of people who had ever received or sent an email to me. And while I pondered how many penis-related mailing lists I accidentally signed myself up for with that action, I stumbled upon the thought of how important email really is. And not just email itself but the art of the email.

There are hundreds of books that try and teach you to be charming, hilarious, attractive and socially capable — but none (and I say that with the full power of no research at my back) talk about how to be all those things over email. See, the thing with email is that, unlike meeting someone in person, people can completely ignore your emails. “Hey, want to meet for lunch?” you ask someone — and, in six months, they respond, “Sorry, just got this. Nope.”

Luckily, I’m a neurotic writer, email (there it goes again) fits my personality quite well. I have even arrogantly decided that, throughout the years, I’ve developed my email writing skills enough to declare myself a professional emailer.

Below is a list of tips that I have gone a long way in helping me further my career and, in the process, develop a few new friendships. So, without further ado, here we go…

Leave a Personality Hook

Emails should be professional, yes, but professionals get professional emails all the time. Hundreds of them. It’s dull and it means these people — who are, in fact, people and not corporate drones — have to be their boring, professional selves all day. Even in writing. Even in an art form. So, bring themselves out of themsselves — give them what I always (just thought of this) call, “the personality hook.”

Let’s say you’ve been introduced to someone who can theoretically help you. An agent, the head of a production company, someone you need in short. You send them a professional email, the body of which thanks them for their time, introduces you to them, and generally asks for whatever you were going to ask for. Here’s where the hook comes into play, are you ready? Are you taking notes? Are you rolling your eyes? Okay, good.

After your main paragraph, throw in one quick sentence that’s a very casual joke. It can be about the person who introduced you, it can be about… anything. Self-effacing, poking fun at the topic, whatever it is, just give them a little something. The key is that it should be a comment that begs for a response. An amusing question, perhaps, but it should lure them into biting.

They are the fish, you are the fisherman — what you’re doing is seeing what kind of bait they’re into.

The hope is this: once they read your email, they’ll not only respond to the body but make a joke back. Then, you’re in. What starts happening, if you’re good, funny and can pick up on their sense of humor, is that before you know it, your emails are less professional and more jokey. That seems backwards but it isn’t — people won’t help Random Guy Who Needs My Help as much as they’ll help Guy I Can Joke Around With.

I know this sounds absolutely ridiculous, mildly manipulative and kind of dumb, but in a world where we’re constantly answering emails, it’s how friendships are made. It’s how you can break someone out of their auto-response and get their personality involved.

Brevity is the Soul of Wit

You know who said that? God. No, that’s not true, it was Shakespeare — but it may as well have been God. Don’t expound. Don’t send a 30 page letter from the war. Just write what you need, keep it fast, keep it fun, keep it easy, and send it off. Trust me, you’ll be doing everyone a favor.

Don’t Write Like An Idiot

Remember all those lessons from school? Like how “u” actually has three letters in it? It’s time to use those. It doesn’t matter who you’re emailing, start getting in the habit of spelling correctly and using proper grammar. Sending a poorly written email to a higher-up is a lot like calling them a racial epitaph in person (it’s true), so take some time, proofread, and make sure you don’t write like an idiot.

This also helps for love letters, by the way. “I luv u” is all fine and dandy if you’re 14 and texting, but it’s no way to electronically please a lady.

Gmail, Gmail, Gmail

You know how getting to know someone is important? Gchat is just perfect for it. I love when I email someone I need to meet and they have Gmail. It’s the easiest thing to add them  and, after some time, shoot them a quick comment on Gchat. If they bite, you start a conversation. You can really draw someone out, connect, and do the whole personality hook much quicker.

I loves me some Gmail.

Respond a Day Later

Sometimes, really busy people take an irritatingly long time to get back to you. Don’t rush in emailing them back — every email is a reminder to them that they have to get back to you. If you email them three reminders, you get really irritating. So, say they respond to you with, “We’ll get back to you in a couple of days!” Wait a day, maybe even two, and respond to them saying, “Great! Looking forward to it.” Or something in that vein. It’s a reminder camouflaged in a simple response.

Follow-Up, But Don’t Be a Douche

My “Don’t Be a Douch Rule” stretches out to not just email but every facet of life. Yes, follow-up after a week. Yes, check-in. No, don’t bother them. No, don’t expect a response. No, don’t be a douche about it. If they’re not responding, they’re not interested — give it a month, give it a couple of check-ins, if there’s nothing, well then, you don’t need them and they don’t need you.

Chill The Mailing List out

If I emailed you, it doesn’t mean I want to forever be on your mailing list. Please leave me alone, you’re becoming comparable to the guy that keeps talking about my “love hammer.”

Don’t Invite 500 of Them to Your Facebook

It struck me that while I did it by accident, I can see people doing this purposefully. It’s probably not worth it. Partly because it’s really annoying, and partly because you probably don’t want anyone who can maybe hire you in the future to see the photos of you with that prostitute that your friends thought would be totally funny to tag you in.

Finally, Don’t Be A Douche

I’d like to reiterate this. Don’t make friends so that those friends can help you. Don’t email people and play nice until you get ahead — let’s not continue to make the entertainment business a place of faux relationships and backstabbery. Don’t be a douche and good things will happen, really.

That’s all for my email tips. Feel free to add your own to the comments! I’d love to hear your own tips and tricks!

I’m in the middle of like three blogs that, personally, I think will just rock, so — those will be coming promptly, hopefully.

In the meantime, an update from all the daily going-ons of the web series creator. The wild musings, if you will.

Ready? Here we go:

-I just, purely by accident, invited 540 people from my Gmail to join my Facebook. I did this because Facebook suggested I invite my Gmail friends, and I was like — well, alright, Facebook! So I chose four out of the 540, clicked Send Invites and… well, I can only imagine Facebook said -- you know what, guy? There are 540 people who would KILL at the chance to look at some of your Facebook pictures. Add them too. Yes, even the guy who sent you the email with this subject line: “Your lovestick won’t get tired!”

Which is great, because frankly, I think it’s time me and LoveStick Guy played Farmville together.

UPDATE: Oh, I’m so happy. I think my Facebook invite also applied to what must have been a job email because I just received an email with the subject: “Check out my facebook pictures” and the email body says:

“Thank you for submitting your application. We will review it and get back to you if there are any next steps.

Thanks!”

God I hope I get it.

-Our new show, Lovemakers, is getting closer and closer to becoming a reality. I think. We’ve teamed up with a real matchmaking company and we’ve gotten a brilliant Executive Producer who knows his way around the marketing world the way I know my way around sending 540 Facebook invites to my Gmail friends. We’ve got everything we need to make a great show except the money and I’m hoping that’s a hop and a step away.

The whole process has been a lot like gathering an army. If it works, I’ll detail how I did it, step by step, and tell you what I’ve learned. So far, I’ve learned that you’ve just got to try everything, talk to everyone, and have a good idea that people genuinely like. Then just target who you need and work your ass off to get them behind the project.

-We’ve shot around three-four pitches for various big brands while pitching as many to others. We’re at a wall that if we can push through, can make our production company a profitable enterprise. But it’s a damn heavy wall.

-We shot a Pilot for a completely different show — not Lovemakers, not Break a Leg — a new show. We envision it as a side project that can work as a constant branded entertainment commercial as well as a vehicle for what we think is a really fun little product. It stars me and Justin Morrison (Chase Cougar in Break a Leg) and as soon as we’re done with the final cut, I’ll go about trying to make sure you all get to see it.

-My brother and I may be in the midst of writing a textbook on Writing for a Web Series. Isn’t that bizarre and slightly terrifying? Imagine being taught by me… as I invite you to join my Facebook? It’s horrible. I apologize ahead of time.

-I’m going to write at least two more actual blogs this week that aren’t just talking about my life. This I swear. And I mean it this time. So, stay tuned.

Also, if you guys have any questions at all — about writing, about web show makin’, about… well, anything, really, feel free to ask and I’ll do my best to answer.

Okay? Okay. Stay tuned ’till tomorrow or Wednesday for the second blog of the week!

This is my plan.

To start it off, I’m going to keep it light — the Temp Life (add them on Facebook too!) has released a new episode and it’s easily my favorite. If you don’t know, the Temp Life was one of the first sponsored shows on the web, started a little after Break a Leg by Wilson Cleveland — a man who just about everyone knows and has been rufied by in the “web series business.”

Mr. Cleveland hired me to write the previous season (which was really just an arc of short episodes) and apparently liked me enough to hire me for the next batch as well (Felicia Day was busy). Wilson, by the way, pays a writer better than just about anyone else — plus, he bought me lunch when I was in NY, which pretty much means I owe him my first born (who will sadly be named Wilson).

Sandeep Parikh of the Guild guest stars in this batch (and I’ll make an appearance too — you just wait and see!) and he’s funny as per usual.

The last season and this one are both being shot by Andrew Park and his company, Tailslating — they created the web series, the Hayley Project, which you should also check out because you love web shows. And by you I mean the royal you. All of you. And the King (“royal you” is a bizarre turn of phrase, isn’t it?)

Anyway, without further ado… Season 4, Episode 9 of the Temp Life.

More blogs to come!

I absolutely abhor the word patience.

Every single person who went through this business has come out telling me the same thing.

Patience.

In this business, and especially in new media, the ground is ever-shifting, ever-changing — remember how I said that the web series is dying and something new needs to rise? Well, I was, as it turns out, right (it’s true! I’m smart!). Because something new is rising. I’ll give you an example — Bannen Way is a show that was funded by Sony for one million dollars — it looks amazing, it can compete with the pros and it’s been written about everywhere. It’s what I said needed to happen. And it lit a small fire under me. Do you know why? Because I want to create the show that changes everything. I want to innovate. I want to be the creator of the blockbuster web show. Or, really, blockbuster anything.  I am extremely, utterly, unabashedly competitive, just as I’m sure most people in my field are. I don’t want to just create something, I want to create something fantastic, I want everyone to watch it, everyone to love it, I want to win.

Patience.

I don’t think Bannen Way is the show that’ll change everything. I think it’s a step in the right direction. We have a show that we think could change things — especially if Bannen Way succeeds (I say with teeth gritted, grudgingly admitting that their success is my success) and we build on that. But working in this business, trying to succeed in this business, is a lot like building a house with a trout. It takes a very long time.

Patience.

It takes forever to get anything moving. And I understand. We’re asking for a lot of money, a lot of trust, a lot of new ideas in an economy that’s faintly reminiscent of a baby bear trying to balance on a giant ball — unstable is the word. I get it. But I’m tired of lunches and phone calls and brainstorming sessions and people saying, great idea, good luck! And yet, I understand it. Because this is how it works.

Patience.

It’s easy to be frustrated but hard to get mad. It’s easy to get frustrated when you wait 6 months for an agent to return your email. It’s easy to get frustrated when people seem extremely excited and mysteriously disappear. It’s easy to get frustrated when you look at the future, at all the pins you’ve carefully lined up, and realize how easily it is for them all to fall over and die. But it’s hard to get mad when patience pays off. It’s hard to get mad when our reputation precedes us without us realizing it. It’s hard to get mad when people listen to our crazy ideas as if we know what we’re doing (we do, it’s just, you know, weird that people think so) because of what we’ve already created. It’s hard to get mad when I think about the two paths I could have taken — this one, and just going to LA without any money and a dream in my heart. Maybe I would’ve gotten further. Maybe. Or maybe I would’ve been a low-level writer on Sister Sister. The point is that, in many ways, this business is like slowly building a house with a trout. At first, you don’t see any rewards — at first, it’s just a bunch of wood and mutilated trout. But then, you start to see a wall, and then two walls, and then people start recognizing you as that guy who built that house with a trout, and they start visiting you, and hiring you because, damn, forget the fish, imagine what you can do with a hammer? So I patiently hammer (or trout), I bite my tongue and hammer and hammer and trout and hammer and  try to learn…

Patience.

It’s hard to stay patient when I feel like we’re in a race to succeed. I know your comments will be that we’re all in on this together, that one of our successes means a success for everyone and I completely agree. But as you write the comment you’re surely thinking the same thing I am — one of us succeeding is all of us succeeding, but man, do I ever wish I succeed before any of you.  I’m currently waiting to hear from no less than 10 different people at 10 different companies who can provide me with something that leads me further in my quest. This could take anywhere from one week to 10 years. It could also never happen at all.

Patience.

You want to win. I want to win. If we could all win together, that’d be great too (if we can cross the finish line at the same time. But maybe with me one step ahead. What?! I told you, I’m competitive!) But it’s hard to be patient when the potential for failure is as great as the potential for success. And then, just then, I think of one of my mentors, Carla Zilbersmith — I’ve mentioned her several times now, but she’s worth mentioning again. She is a fantastic Jazz musician, actress, writer and she has Lou Gherig’s Disease. One of the first things she said to me was that what ALS made her realize was that, yes, she always wanted to be a famous jazz musician. A famous actress. And yes, she never had the chance to fully realize her goals, but, in the end, after all is said and done, it’s the road there that makes it worth it. It’s the fighting like a dog to get what you want, it’s the creating of something you love, it’s the turning-your-kitchen-into-a-bedroom for a joke, it’s the laughter when people get the joke, it’s the rush when people love what you do, and the joy of working with people you love that you realize that, in the end, rushing to succeed is all well and good, but you have to enjoy it too. You have to stop and breath and laugh and appreciate what you’re doing and smile and have…

Patience.

Because in the end, win or lose, it’s the story and the experience of making an entire house with a trout-hammer that’s important. Nothing else.

I just have to keep reminding myself of that.

I especially have to keep reminding my bank account of that.

But mostly, I’ll remind any of you out there who are starting up on the same path as me. It’s going to be maddeningly frustrating, it’ll be slow, it’ll be hard, it’ll be feel impossible but if you want to succeed, you have to love it and you have to be…

Patient.