So, I may or may not have mentioned that a couple of weeks ago we got a great gig shooting 3 short online commercials for Samsung.
Through Blip.tv, we pitched our ideas to the company — who wanted a super hero theme — wrote up the scripts, and shot this over a weekend (give or take a day of pick-up shots). The videos were originally going to be 30 seconds but, I may have had a bit of fun with the script and they ended up being a little over a minute — for the best, I think.
The end result ended up being less of a 30 second TV-esque spot and more of a three episode arc of a short, very, very branded show. It makes me think that maybe, just maybe, we’ve stumbled upon what commercials are going to look like in a few years – actual entertaining bits of content, and not just bland advertising.
So, you know, we’re like the future and stuff.
Anyway! Let me know if you have any questions about the videos at all — how we shot them, how we wrote them, whatever — I’ll do my best to answer everything to the best of my very tired abilities.
Here we go:
Episode 1, Jumps Slightly Higher Than Average Girl
A little while ago I wrote a post on patience. The idea was twofold — on one hand, I hate when people tell me to be patient and that, to succeed, waiting seems to be the key (by the way, patience does not equal inaction — you should be working daily on doing something that helps your career. Waiting patient on nothing doesn’t work quite as well). On the other hand, I must and am learning to enjoy the experience of trying to succeed because, as cheesy and irritatingly-8th-grade-English-Lit-poetry-paper as it sounds, it’s more about the journey and the adventure than actually getting there.
Except getting there would be pretty awesome too.
The last month or so we’ve (and my “we’ve” I mean my production company: Happy Little Guillotine Films) been trying desperately to get a big, big gig. It’s — you know in movies when the lawyer talks about getting that “big account” — well, this was the big account. Our competition was absolutely ridiculous — networks and companies seventeen times our size (we counted). The job would be a month long excursion, with easily over a month of pre-production and it would have a budget that is roughly 10,000% of Break a Leg.
In other words, there was absolutely no way we were getting it. We’ve had a lot of things pop up like this – a lot of maybe’s — and this was just another thing we had already mentally geared up to lose. We had two things that gave us a little bit of hope: the first, we made a video demo for the company to show them what the end result of the project may look like — which, and I say this with all the humility I can muster, we absolutely, positively rocked.
By the way, to all you fledgling production companies out there — this is the way to do it. The only way we can compete against the big guys is by being more agile than them. Throwing together full-scale video proposals instead of pitch sheets go a long way in selling our services and talents. Bigger companies can’t do this because they can’t even think about doing a video without paying their brain 50,000 dollars for the suggestion.
The second thing we had going for us is Blip.tv. I have to write a post called, “Ode to Blip.tv” because they’re easily one of the best companies around. Blip.tv is pertinent to this community. Hell, Blip.tv is one of the reasons this community is even here. This deal was through Blip, who we’ve been working with very closely in the past few months. They have a fantastic reputation and brilliant salespeople and between Blip and our talents, we had to trust that we were at least somewhat in the running.
As it turns out, patience actually kind of works. As it turns out, all the no’s do, eventually, lead to a yes — because, dear friends, we got the motherfucking deal!
It’s still hard to believe because, we’re so very used to saying, “Sigh, at least we were close…” or, “Sigh… it’s the adventure that blahblahblahs….” it was hard (and amazingly fun) to get a hold of my crew and be able to actually say, “We got the deal.”
Is it what we want to do with our film careers? Not necessarily. We want to make shows and movies and while this will be a show, it’s not quite the style of show that we’re used to. But that doesn’t matter. We love the challenge of it, we love the potential of it, and we think we can hit it out of the park.
So, wherever any of you live, whatever you’re doing, you all have to take a shot of something delicious and strongly alcoholic to celebrate with us. Okay? Okay.
I do find it funny, though. Even with this big job and the promise of future jobs coming in to match its scale, there’s still a small chance that nothing will happen after this. That we’ll make the money, do the job, and never work in film again because no one will ever hire us again. Is it likely? No. Can it happen? Sure. It’s a very weird career we’ve all gotten ourselves into.
But I digress — there’s a lesson in here somewhere, for me, for you, for anyone, and it’s — you know all those cliches that people tell you? They’re cliches because they’re right. Be patient, work hard, enjoy the journey and, the most important one, love what you’re doing more than anything else. Love what you’re doing enough to torture yourself to succeed in it, love it when you’re miserably failing and love it when you finally get some kind of break, love it in the morning, and in the afternoon, love it in the evening and down beneath the moon, love it until you can’t imagine doing anything else and then, only then, will you maybe, just maybe, get to where you want to be.
That’s right, boys and girls — it took us a while to announce it but, here it is:
Break a Leg has been licensed by FOX Italy for play on their internet, mobile and TV channels. At least, theoretically. We have yet to find out where exactly it’ll play, aside from their online space: www.floptv.tv — but we hope that when this is all said and done that our names will be as popular in Italy as… wine and “Tony.”
What does this mean for the show? Well, we hope it means a bigger audience. We hope it means massive success overseas. We hope it means FOX US will get horribly jealous and get us to make it or another show here in the States. But mostly it means the first season of Break a Leg will premiere in Italy, subtitled in Italian, sometime in the coming months.
I also think, at the sake of tooting my own horn (which makes the same sound a singing angel makes), that this is a great deal for web series as a whole. It gives networks a way to test how web series will do overseas with minimal risk and it lends even more credibility to our genre. You hear that, FOX US? Be hip, be cool, get Break a Leg on FOX now.
We’ve been lucky enough to get some press for the event and hope for more in the near future, so, here’s a few write-ups/videos about the story:
My main mode of professional contact is email. Sure, social gatherings are important and nothing quite beats the intimacy of getting a cup of coffee and/or vodka with someone to win them over. But that’s a luxury few can afford in a world where most people are far too busy to waste time doing silly things like sitting and drinking something.
Which means that for communication, email is king.
I recently (yesterday) accidentally sent an email invitation to “See My Photos on Facebook!” to hundreds of people who had ever received or sent an email to me. And while I pondered how many penis-related mailing lists I accidentally signed myself up for with that action, I stumbled upon the thought of how important email really is. And not just email itself but the art of the email.
There are hundreds of books that try and teach you to be charming, hilarious, attractive and socially capable — but none (and I say that with the full power of no research at my back) talk about how to be all those things over email. See, the thing with email is that, unlike meeting someone in person, people can completely ignore your emails. “Hey, want to meet for lunch?” you ask someone — and, in six months, they respond, “Sorry, just got this. Nope.”
Luckily, I’m a neurotic writer, email (there it goes again) fits my personality quite well. I have even arrogantly decided that, throughout the years, I’ve developed my email writing skills enough to declare myself a professional emailer.
Below is a list of tips that I have gone a long way in helping me further my career and, in the process, develop a few new friendships. So, without further ado, here we go…
Leave a Personality Hook
Emails should be professional, yes, but professionals get professional emails all the time. Hundreds of them. It’s dull and it means these people — who are, in fact, people and not corporate drones — have to be their boring, professional selves all day. Even in writing. Even in an art form. So, bring themselves out of themsselves — give them what I always (just thought of this) call, “the personality hook.”
Let’s say you’ve been introduced to someone who can theoretically help you. An agent, the head of a production company, someone you need in short. You send them a professional email, the body of which thanks them for their time, introduces you to them, and generally asks for whatever you were going to ask for. Here’s where the hook comes into play, are you ready? Are you taking notes? Are you rolling your eyes? Okay, good.
After your main paragraph, throw in one quick sentence that’s a very casual joke. It can be about the person who introduced you, it can be about… anything. Self-effacing, poking fun at the topic, whatever it is, just give them a little something. The key is that it should be a comment that begs for a response. An amusing question, perhaps, but it should lure them into biting.
They are the fish, you are the fisherman — what you’re doing is seeing what kind of bait they’re into.
The hope is this: once they read your email, they’ll not only respond to the body but make a joke back. Then, you’re in. What starts happening, if you’re good, funny and can pick up on their sense of humor, is that before you know it, your emails are less professional and more jokey. That seems backwards but it isn’t — people won’t help Random Guy Who Needs My Help as much as they’ll help Guy I Can Joke Around With.
I know this sounds absolutely ridiculous, mildly manipulative and kind of dumb, but in a world where we’re constantly answering emails, it’s how friendships are made. It’s how you can break someone out of their auto-response and get their personality involved.
Brevity is the Soul of Wit
You know who said that? God. No, that’s not true, it was Shakespeare — but it may as well have been God. Don’t expound. Don’t send a 30 page letter from the war. Just write what you need, keep it fast, keep it fun, keep it easy, and send it off. Trust me, you’ll be doing everyone a favor.
Don’t Write Like An Idiot
Remember all those lessons from school? Like how “u” actually has three letters in it? It’s time to use those. It doesn’t matter who you’re emailing, start getting in the habit of spelling correctly and using proper grammar. Sending a poorly written email to a higher-up is a lot like calling them a racial epitaph in person (it’s true), so take some time, proofread, and make sure you don’t write like an idiot.
This also helps for love letters, by the way. “I luv u” is all fine and dandy if you’re 14 and texting, but it’s no way to electronically please a lady.
Gmail, Gmail, Gmail
You know how getting to know someone is important? Gchat is just perfect for it. I love when I email someone I need to meet and they have Gmail. It’s the easiest thing to add them and, after some time, shoot them a quick comment on Gchat. If they bite, you start a conversation. You can really draw someone out, connect, and do the whole personality hook much quicker.
I loves me some Gmail.
Respond a Day Later
Sometimes, really busy people take an irritatingly long time to get back to you. Don’t rush in emailing them back — every email is a reminder to them that they have to get back to you. If you email them three reminders, you get really irritating. So, say they respond to you with, “We’ll get back to you in a couple of days!” Wait a day, maybe even two, and respond to them saying, “Great! Looking forward to it.” Or something in that vein. It’s a reminder camouflaged in a simple response.
Follow-Up, But Don’t Be a Douche
My “Don’t Be a Douch Rule” stretches out to not just email but every facet of life. Yes, follow-up after a week. Yes, check-in. No, don’t bother them. No, don’t expect a response. No, don’t be a douche about it. If they’re not responding, they’re not interested — give it a month, give it a couple of check-ins, if there’s nothing, well then, you don’t need them and they don’t need you.
Chill The Mailing List out
If I emailed you, it doesn’t mean I want to forever be on your mailing list. Please leave me alone, you’re becoming comparable to the guy that keeps talking about my “love hammer.”
Don’t Invite 500 of Them to Your Facebook
It struck me that while I did it by accident, I can see people doing this purposefully. It’s probably not worth it. Partly because it’s really annoying, and partly because you probably don’t want anyone who can maybe hire you in the future to see the photos of you with that prostitute that your friends thought would be totally funny to tag you in.
Finally, Don’t Be A Douche
I’d like to reiterate this. Don’t make friends so that those friends can help you. Don’t email people and play nice until you get ahead — let’s not continue to make the entertainment business a place of faux relationships and backstabbery. Don’t be a douche and good things will happen, really.
That’s all for my email tips. Feel free to add your own to the comments! I’d love to hear your own tips and tricks!
I tried, I really, really tried to update regularly last week but — it’s been hectic and, well, I haven’t.
I’m in the middle of like three blogs that, personally, I think will just rock, so — those will be coming promptly, hopefully.
In the meantime, an update from all the daily going-ons of the web series creator. The wild musings, if you will.
Ready? Here we go:
-I just, purely by accident, invited 540 people from my Gmail to join my Facebook. I did this because Facebook suggested I invite my Gmail friends, and I was like — well, alright, Facebook! So I chose four out of the 540, clicked Send Invites and… well, I can only imagine Facebook said -- you know what, guy? There are 540 people who would KILL at the chance to look at some of your Facebook pictures. Add them too. Yes, even the guy who sent you the email with this subject line: “Your lovestick won’t get tired!”
Which is great, because frankly, I think it’s time me and LoveStick Guy played Farmville together.
UPDATE: Oh, I’m so happy. I think my Facebook invite also applied to what must have been a job email because I just received an email with the subject: “Check out my facebook pictures” and the email body says:
“Thank you for submitting your application. We will review it and get back to you if there are any next steps.
Thanks!”
God I hope I get it.
-Our new show, Lovemakers, is getting closer and closer to becoming a reality. I think. We’ve teamed up with a real matchmaking company and we’ve gotten a brilliant Executive Producer who knows his way around the marketing world the way I know my way around sending 540 Facebook invites to my Gmail friends. We’ve got everything we need to make a great show except the money and I’m hoping that’s a hop and a step away.
The whole process has been a lot like gathering an army. If it works, I’ll detail how I did it, step by step, and tell you what I’ve learned. So far, I’ve learned that you’ve just got to try everything, talk to everyone, and have a good idea that people genuinely like. Then just target who you need and work your ass off to get them behind the project.
-We’ve shot around three-four pitches for various big brands while pitching as many to others. We’re at a wall that if we can push through, can make our production company a profitable enterprise. But it’s a damn heavy wall.
-We shot a Pilot for a completely different show — not Lovemakers, not Break a Leg — a new show. We envision it as a side project that can work as a constant branded entertainment commercial as well as a vehicle for what we think is a really fun little product. It stars me and Justin Morrison (Chase Cougar in Break a Leg) and as soon as we’re done with the final cut, I’ll go about trying to make sure you all get to see it.
-My brother and I may be in the midst of writing a textbook on Writing for a Web Series. Isn’t that bizarre and slightly terrifying? Imagine being taught by me… as I invite you to join my Facebook? It’s horrible. I apologize ahead of time.
-I’m going to write at least two more actual blogs this week that aren’t just talking about my life. This I swear. And I mean it this time. So, stay tuned.
Also, if you guys have any questions at all — about writing, about web show makin’, about… well, anything, really, feel free to ask and I’ll do my best to answer.
Okay? Okay. Stay tuned ’till tomorrow or Wednesday for the second blog of the week!
This week is going to be a Blog Week. Which means, I’m going to use this week to post 3-4 blogs and get back in the groove of things. I’ll catch you all up with my life, show you some videos, complain about a few things and even teach you how to email.
This is my plan.
To start it off, I’m going to keep it light — the Temp Life (add them on Facebook too!) has released a new episode and it’s easily my favorite. If you don’t know, the Temp Life was one of the first sponsored shows on the web, started a little after Break a Leg by Wilson Cleveland — a man who just about everyone knows and has been rufied by in the “web series business.”
Mr. Cleveland hired me to write the previous season (which was really just an arc of short episodes) and apparently liked me enough to hire me for the next batch as well (Felicia Day was busy). Wilson, by the way, pays a writer better than just about anyone else — plus, he bought me lunch when I was in NY, which pretty much means I owe him my first born (who will sadly be named Wilson).
Sandeep Parikh of the Guild guest stars in this batch (and I’ll make an appearance too — you just wait and see!) and he’s funny as per usual.
The last season and this one are both being shot by Andrew Park and his company, Tailslating — they created the web series, the Hayley Project, which you should also check out because you love web shows. And by you I mean the royal you. All of you. And the King (“royal you” is a bizarre turn of phrase, isn’t it?)
Anyway, without further ado… Season 4, Episode 9 of the Temp Life.
Every single person who went through this business has come out telling me the same thing.
Patience.
In this business, and especially in new media, the ground is ever-shifting, ever-changing — remember how I said that the web series is dying and something new needs to rise? Well, I was, as it turns out, right (it’s true! I’m smart!). Because something new is rising. I’ll give you an example — Bannen Way is a show that was funded by Sony for one million dollars — it looks amazing, it can compete with the pros and it’s been written about everywhere. It’s what I said needed to happen. And it lit a small fire under me. Do you know why? Because I want to create the show that changes everything. I want to innovate. I want to be the creator of the blockbuster web show. Or, really, blockbuster anything. I am extremely, utterly, unabashedly competitive, just as I’m sure most people in my field are. I don’t want to just create something, I want to create something fantastic, I want everyone to watch it, everyone to love it, I want to win.
Patience.
I don’t think Bannen Way is the show that’ll change everything. I think it’s a step in the right direction. We have a show that we think could change things — especially if Bannen Way succeeds (I say with teeth gritted, grudgingly admitting that their success is my success) and we build on that. But working in this business, trying to succeed in this business, is a lot like building a house with a trout. It takes a very long time.
Patience.
It takes forever to get anything moving. And I understand. We’re asking for a lot of money, a lot of trust, a lot of new ideas in an economy that’s faintly reminiscent of a baby bear trying to balance on a giant ball — unstable is the word. I get it. But I’m tired of lunches and phone calls and brainstorming sessions and people saying, great idea, good luck! And yet, I understand it. Because this is how it works.
Patience.
It’s easy to be frustrated but hard to get mad. It’s easy to get frustrated when you wait 6 months for an agent to return your email. It’s easy to get frustrated when people seem extremely excited and mysteriously disappear. It’s easy to get frustrated when you look at the future, at all the pins you’ve carefully lined up, and realize how easily it is for them all to fall over and die. But it’s hard to get mad when patience pays off. It’s hard to get mad when our reputation precedes us without us realizing it. It’s hard to get mad when people listen to our crazy ideas as if we know what we’re doing (we do, it’s just, you know, weird that people think so) because of what we’ve already created. It’s hard to get mad when I think about the two paths I could have taken — this one, and just going to LA without any money and a dream in my heart. Maybe I would’ve gotten further. Maybe. Or maybe I would’ve been a low-level writer on Sister Sister. The point is that, in many ways, this business is like slowly building a house with a trout. At first, you don’t see any rewards — at first, it’s just a bunch of wood and mutilated trout. But then, you start to see a wall, and then two walls, and then people start recognizing you as that guy who built that house with a trout, and they start visiting you, and hiring you because, damn, forget the fish, imagine what you can do with a hammer? So I patiently hammer (or trout), I bite my tongue and hammer and hammer and trout and hammer and try to learn…
Patience.
It’s hard to stay patient when I feel like we’re in a race to succeed. I know your comments will be that we’re all in on this together, that one of our successes means a success for everyone and I completely agree. But as you write the comment you’re surely thinking the same thing I am — one of us succeeding is all of us succeeding, but man, do I ever wish I succeed before any of you. I’m currently waiting to hear from no less than 10 different people at 10 different companies who can provide me with something that leads me further in my quest. This could take anywhere from one week to 10 years. It could also never happen at all.
Patience.
You want to win. I want to win. If we could all win together, that’d be great too (if we can cross the finish line at the same time. But maybe with me one step ahead. What?! I told you, I’m competitive!) But it’s hard to be patient when the potential for failure is as great as the potential for success. And then, just then, I think of one of my mentors, Carla Zilbersmith — I’ve mentioned her several times now, but she’s worth mentioning again. She is a fantastic Jazz musician, actress, writer and she has Lou Gherig’s Disease. One of the first things she said to me was that what ALS made her realize was that, yes, she always wanted to be a famous jazz musician. A famous actress. And yes, she never had the chance to fully realize her goals, but, in the end, after all is said and done, it’s the road there that makes it worth it. It’s the fighting like a dog to get what you want, it’s the creating of something you love, it’s the turning-your-kitchen-into-a-bedroom for a joke, it’s the laughter when people get the joke, it’s the rush when people love what you do, and the joy of working with people you love that you realize that, in the end, rushing to succeed is all well and good, but you have to enjoy it too. You have to stop and breath and laugh and appreciate what you’re doing and smile and have…
Patience.
Because in the end, win or lose, it’s the story and the experience of making an entire house with a trout-hammer that’s important. Nothing else.
I just have to keep reminding myself of that.
I especially have to keep reminding my bank account of that.
But mostly, I’ll remind any of you out there who are starting up on the same path as me. It’s going to be maddeningly frustrating, it’ll be slow, it’ll be hard, it’ll be feel impossible but if you want to succeed, you have to love it and you have to be…
Posted by Yuri Baranovsky on Dec 24, 2009 in video, web series
I absolutely love this time of year.
You see, in the cold Communist stronghold where I was born — the USSR — we weren’t allowed to celebrate any kind of religious holiday. So, what they did was celebrate New Year exactly like you Christian-types celebrate Christmas — we had a New Year tree, Santa Claus (or, as we called him, “Grandfather Frost” — who had his assistant, Snow Girl, which was generally an excuse for a Russian girl to wear a short red miniskirt with white fuzzy trim), presents, songs — everything you guys have, without the messy Jesus thing.
And then we fled Kiev as Jewish refugees (we did! Take THAT, Communists!) came here, and continued to celebrate New Year up until I was 13 or 14. My mom would love getting a tree while my dad absolutely hated it. We’d be that family that would have the tree until July, until my dad got tired of it and threw it out the window.
Like I said, I loved the music, the coziness, the general warmth of it. Plus, since it was 6 days after Christmas, it was far cheaper to buy gifts.
At some point, my mom started reading more about Judaism and became very much into it — realizing that New Year was, in fact, Christmas, and that we were, in fact, more or less, celebrating a Christian holiday. So, we decided to move our festivities to September, for Rosh Hashanah (Jewish New Year… or Jew Year). But there is no tree, or Grandfather Frost, and we lose out on the warmth that Christmas with it brings.
Ironically, my dad now says how much he misses New Year.
I don’t mind the change — it seemed appropriate somehow. We weren’t really allowed to be Jews in the USSR, so it seems right to throw off the reminder of that oppression. Still, I love the season, I love the music and, thanks to my friends, I get to vicariously celebrate through them.
This unnecessary long post is leading to this: Happy Christmas, New Year or whatever else it is you celebrate. Be happy, be merry, be joyful and relax.
And, as my gift to you, I offer a video that we posted a while ago with two characters from Break a Leg: Tahko and Mint. Who happen to have a band, called: Mint’s Mint Condition Cover Band. Who happen to want to wish you a happy holidays.
The last few years have been a bizarro in-between world for me. On one hand, I’m not deeply embedded in the LA entertainment industry, I don’t get paid millions of dollars, I don’t go to seventeen lunches a day and I don’t drive a hovercar. On the other hand, I’ve met with several networks, I’ve been inside the sexy onyx black cave that is the NBC Universal Film offices, I’ve pitched show ideas and I’ve had thousands of meetings that went nowhere.
So, I’m in a funny in-between place. I’ve licked the pole that is… no, bad analogy. I’ve tasted the sweet juices (okay, better) of the show business nectarine but I have not devoured the…
I’m not rich and famous yet, is what I’m saying.
But I’ve learned a lot. I’ve done things I never imagined I would and I am slowly, slowly pushing through the solid iron wall of douche toward success. I hope. The lessons I’ve learned are the lessons of someone fighting, scratching, punching at that wall — of someone not from LA, of someone taking a unique approach to film and television, of someone who doesn’t have rich parents or connections.
Of someone like most of you.
And so, without further ado, the things I’ve learned…
Set Your Sights
What do you want to do? “I’m sort of interested in editing” is not the correct answer. You need to figure out what you’re good at and what you enjoy the most and pursue it. The key is to know your own strengths well enough to make a good decision.
I absolutely adore acting (as my dad says — “You’re a writer, but if someone offered you an acting part, you’d drop everything to do it” — and he’s right), I’ve done it for years and I yearn for it. I miss it when I don’t do it for a while and it was the reason I even went into this field.
I started as an artist. I’ve taken art classes since I was 6 or 7, I’ve drawn and painted, I was an old high school friend away from going to Academy of Art College and majoring in computer animation. I love art, it’s what I wanted to do since I was a kid.
I started writing in college — and while I’ve had a decent amount of, “hey you’re pretty good”-comments toward my art and acting, I could immediately tell that writing was where my skill was. Don’t get me wrong — I’d explode if I couldn’t write, it really is one of my favorite things to do. But it came late and happened to be the thing I was not only good at, but, I thought, competitive in. In other words, I think there are plenty of actors and artists who are far more talented than I am, but I think as a writer, I can compete with professionals — which isn’t to say I don’t have a whole, whole, whole lot to learn and get better.
So, I’m a writer — and because I seem to be pretty good at organizing and getting stuff done, I’m a producer. It’s what I’m good at, it’s what I think I have the best chance of breaking into the industry with, and it’s what I had the most luck with.
Find your strength, your best skill — we all want to be Spielberg and Al Pacino, but if you’re a fantastic editor, that’s your way in.
Then, when you’re in, Spielberg it up.
Listen to People, But Also Don’t
Since I was a kid, I’ve often been told that this is how you do things. That this is the way, that you go down this path if you want A and you go down this path if you want B. To clarify — my parents never told me that — it was just a lot of other people.
And I hated it. Because, when I stubbornly refused to listen, I started realizing that generally, everyone is wrong. People tell you what they know from their experiences, but you’re not these people and your experiences will be significantly different. To be fortune cookie about it, there isn’t one path to success, everyone carves their own way. Your lucky numbers are 29, 20, 33, 29, and 9.
To break in as a writer in LA, I was always told you have to: write two spec scripts, send them to an agent, wait 7 to 10 years before an agent returns your email or letter (with a response that says, “Send me your samples” — and then it’s another 7 to 10 years, BUT STAY IN THERE!) and then wait as he tries to get you a third show that matches your strengths. At which point, if you’re lucky and better than the billions of other writers out there, you get a staff writing position on Moesha and in 20 years get a chance to pitch a script that you head write.
Okay, so, maybe I’m exaggerating — but that’s how it always sounded to me. I decided from the beginning that I wasn’t going to do that, I’m far too impatient and it just.. it wasn’t the way I wanted to take. So, we made Break a Leg when no one except The Burg was making web shows and now I’m here. Which, by the way, when we were making Break a Leg, everyone said, YOUR EPISODES ARE TOO LONG, NO ONE WATCHES ANYTHING ABOVE 115 SECONDS (oh yes, they counted in seconds) — but we ignored them. Average length now? 8-12 minutes. Which was our length.
Eat it, People Who Ran What Are Now Failed Video Sites!
That said, completely ignoring what professionals say is silly too. It’s a careful line to tread. Personally, I try to listen to what everyone says and then mangle it into what works for me. It’s like learning film structure — once you’re an expert in what a script is supposed to feel like, you can start twisting it and turning it in your own unique way.
So, listen, learn, and then do it your way — it’s the only way to succeed past “meh” and achieve the great heights of, “hey!”
Don’t Be A Douche
I know that everyone seems like a douche when you’re in LA. And they are. But you know what I noticed? Almost everyone I met who was higher — for example, the NBC executives — were like the nicest people ever. They were friendly, funny, helpful, easy to talk to and felt like real humans.
This leads me to believe, perhaps wrongly, two things:
1. While you can succeed as a douche, you can also succeed as a good person. The latter’s ladder seems more enjoyable to climb.
2. That these people in charge who I met got there because they were good people. And, since one of them helps run the comedy department and NBC Universal and the other one is charged with finding talent for NBC Universal’s film department, I feel like if I follow in their nice footsteps I’ll eventually get a nice job.
Quick story: the last douchey ‘higher-up’ I talked to was someone important at HBO Interactive. Half the conversation was him talking in a very self-important voice about what he did and what he was in charge of — a month later they closed HBO Interactive.
Don’t be a douche, it’s just so much better that way.
Don’t Wait For People To Do It For You
That seems like fortune cookie wisdom also, but this is something I really learned in the last few years. With Break a Leg, we waited for the marketing company we worked with to do something, after Break a Leg we waited on our “sort of manager, mostly friend” to get us jobs — and while both helped, nothing started happening quite as much as when I started doing it myself.
The same goes for agents, managers, friends who promise you things — whatever. The way I see it? Anyone who wants to help is completely welcome to help — but you should be working your ass off trying to push yourself further. My most recent approach has been to really follow-up on any quick ideas I have (hey, I should email this guy, why not?) and throw everything I’ve got at the proverbial wall to see what proverbially sticks.
Since I decided to do that in June or so, we’ve gotten a network deal, four or five production jobs (with plenty more coming), a blog that people read and sometimes like (hi people!), and a new show in the works that I have really high hopes for. I’m not bragging, I’m really not (I’d have to have a bank account that didn’t make African children laugh to brag), I’m just saying — the hard work is slowly paying off. I hope.
So, stop waiting for everyone, just get it done.
Periodically Leave Your Artistic Circle
Here’s what I mean — LA is bizarro world. I’m not sure if people living in it understand that and just adapt, or they think it’s like that everywhere, but I promise you, it’s bizarro world. Likewise, the web community is bizarro in its own way. The problem with constantly being surrounded by the same artistic community is you get insulated from the real world. You start forgetting what real people like, what real people look for, how real people talk. Forget the fact that it affects how you view and portray the world as an artist (our job is to show the real world, not the bizarro land in which we all live), it also starts forcing you to take the same paths as everyone else. For example, everyone is making a 3 minute web show? I’ll make a 3 minute web show! Everyone is succeeding by doing X? I’ll do X!
It hampers ideas and creative thought. So take a step back, hang out with a few normies, and then see what that does for you.
Have a Sense of Humor
Especially about yourself, your work and what you do. As soon as you start taking yourself too seriously, you’ve started becoming the douche of which we spoke of earlier.
Help Others
Not because there’s a chance they’ll get famous and help you (but who knows?!) — but because of all the people who have helped you along the way. If you’ve had the bizarre experience of having fans follow your work — answer their questions, talk to them, talk to everyone, help anyone you can within the best of your abilities. I don’t mean to be San Francisco about it, but, good karma is like totally worth it, man.
Struggling in this business creates a very jungle, everyone-for-themselves environment and it’s very easy to be selfish. Very easy to help only when it helps you. Fight that urge, selflessness never killed anyone.
…unless you selflessly lose your life for someone… Just shut up and be nice.
Know Your Own Skill
It’s easy to be arrogant. It’s easy to doubt yourself. It’s easy to constantly evaluate yourself in one extreme or the other. That doesn’t help. If you can’t tell that your work is worse than other people’s and don’t try to get better, you’re not getting anywhere. If you’re too down on yourself to try and reach for the stars, the same goes for you.
Know your skill, but don’t, again, be a douche about it. Know what your truly capable of — only then can you actually get better.
Actually Talk To People
You remember what talking is like? It’s not waiting for them to finish so you can tell them about your movie idea. It’s not telling people about your successes while they struggle to stay away. It’s not even begging them to read your script. It’s actual, like, talking to people. Listen to what they say, respond in kind, show interest (and actually be interested) in their lives. Joke around, have fun, we’re all people here, we’re not just evil suits, flakey agents or insane artists — we’ve got similar motivations, similar struggles and we’re all worried that when we talk to people, they use their laser sight to note all of our imperfections.
So, just talk to people.
And don’t be a douche.
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That, for now, is it! I’d love to hear all of the lessons you all have learned from your experiences! Share, please, please share!
To those of you who aren’t Jews — today is the first day of Channukah. You’ve heard of it before — it’s that one that lasts 8 days, has candles and is killing Christmas.
Anyway! In celebration of the first day, I have decided to post a video we did for Channukah a few years back that takes place in the Break a Leg world. This was a favorite among our fans at the time and one of our favorites as well. Ironically, it kind of fits the writing blog below (or at least the one about being a bad writer), so, check it out and happy candle-lighting!
Pass it on!
Oh, and by the way guys — feel free to follow me on Twitter (@YuriBaranovsky) — it’s where I update everyone about new blogs and try to be very funny about things in my life. Very, very funny.
My main mode of professional contact is email. Sure, social gatherings are important and nothing quite beats the intimacy of getting a cup of coffee and/or vodka with someone to win them over. But that’s a luxury few can afford in a world where most people are far too busy to waste time doing silly things like sitting and drinking something.
I absolutely abhor the word patience. 
The last few years have been a bizarro in-between world for me. On one hand, I’m not deeply embedded in the LA entertainment industry, I don’t get paid millions of dollars, I don’t go to seventeen lunches a day and I don’t drive a hovercar. On the other hand, I’ve met with several networks, I’ve been inside the sexy onyx black cave that is the NBC Universal Film offices, I’ve pitched show ideas and I’ve had thousands of meetings that went nowhere.