Reebok Zig Tech; or, How We Make Our Money

As many of you know, we’ve been working with Evan Gotlib and the rest of the Blip.tv team to create branded campaigns for the many companies that Blip works with. The 711 Road Trip was a part of that, as were other gigs I have posted in the past.

The most recent job was for Reebok Zig Tech shoes, starring, if you watched Break a Leg, Mr. Dustin Toshiyuki (Mint) himself. Also, you get an extra cookie if you guess who the voiceover at the end is, as it’s another Break a Leg cast member.

Below are the first two videos of the campaign — next week, I’ll share the next two. Just to let you know roughly how the process went: Reebok had a specific idea in mind (trying to get the most out of your workout), we wrote the scripts, they approved the scripts, we shot the videos and voila — you should be seeing them play on various Blip.tv videos for the next little while.

This, as the title properly said, is how we make our money.

Anyway, without further ado…

…and…

Let me know what you think! If there’s any interest, I’ll relate how we did the various effects (if there’s a LOT of interest, I’ll get Dashiell, one of the Producers of HLG and our Head Editor/VFX guy to explain it).

Thanks, all!